How young is too young to take care of your skin? Generation Alpha beauty is on the rise, with celebrity kids like North West and Penelope Disick leading the way, and teenagers on TikTok Get tips and share them with
Born into a world where smartphones are children’s toys of choice, members of Generation Alpha have a digital-first perspective that sets them apart. Social media platforms are not just a source of entertainment, but an integral part of the social fabric that shapes young people’s views and aspirations, including perceptions of beauty and self-image.
“This generation is the first to truly grow up in this digital age. TikTok and YouTube It replaced linear television. They have all this information because media organizations can easily target them,” said Dr. Marnie Nussbaum, a dermatologist who specializes in non-invasive aesthetic rejuvenation. He spoke on a morning TV show. today In early January. “They want to imitate the videos they watch. The problem is that they are being sold products that don’t suit their skin.”
“Cash robbery”?From Kim K to Lady Gaga, 8 celebrity beauty brands that are struggling
Gen Alpha is becoming a major customer base in the beauty industry, and the influence of celebrity children, especially the Kardashians, is having a huge impact on the prevalence of 20-something skin care trends. In early 2023, Only 9 years old, Northwest She shared her skincare routine, which includes products from Drunk Elephant and Skkn by Kim, on her joint TikTok account with her mother, Kim Kardashian.
Khloe Kardashian, Penelope Disick, Kim Kardashian, North West and Kris Jenner will join Beyoncé’s Renaissance Tour in September 2023. Penelope and North, born in 2012 and 2013 respectively, share their skincare routines with their followers. Photo: WireImage by Parkwood
When I was 11 years old, Kourtney Kardashian’s daughter Penelope Disickhas also showcased her skincare regimen, featuring brands such as Dior and Charlotte Tilbury in her posts, and while popular, she has faced criticism over how appropriate such routines and products are for children. is causing concern.
The products in question are often formulated to address issues such as: Signs of aging such as fine wrinkles and pigmentation have caused concern among dermatologists. “Cleanser, oil-free moisturizer, lip balm, and SPF. That’s all you need,” says Nussbaum.
Dr. Jeffrey Jackson, a dermatologist and dermatopathology expert, says that while these products are unlikely to cause any harm, “young skin has a natural ability to stay healthy at that age. Therefore, they are unnecessary.”
Evereden is a premium family skincare brand created by three mothers who are also dermatologists.Photo: Handout
Far from adopting the trial-and-error methods of previous generations, today’s tweens are navigating the beauty industry with sophisticated AI systems and online communities offering instant advice and solutions. Their proficiency is not limited to simply absorbing content, but also becoming creators. A prime example is @garzacrew. The account is run by a mother from Oklahoma with her twin daughters, Haven and Coty, 7 years old. From sharing her Sephora shopping experience to sharing her “Let’s Get Ready Together” sessions, her wide-ranging content has earned her a whopping 4.7 million TikTok followers.
Will Alix Earle be the next Addison Rae? Everything you need to know about the TikTok star
Parallel to the rise of young influencers, brands catering to Generation Alpha are also emerging.Millennials love Glossier fenty beauty, Gen Z has connected with brands like Rare Beauty and Rhode, and the industry is eagerly waiting to see which brands resonate most deeply with Gen Alpha. Among their favorites so far are brands like Evereden, Sol de Janeiro, Elf Cosmetics, and Drunk Elephant.
Sol de Janeiro, best known for its Brazilian Bumbun cream, has become popular among TikTok influencers.Photo: Handout
Following Gen Z’s preference for eco-friendly products, tweens also reportedly prefer sustainable beauty options. In response, Wonderverse Labs has positioned itself as a Generation Alpha self-care brand focused on teaching healthy habits to children under the age of 10. We value products that are cruelty-free and attractively designed to meet the values and interests of this emerging generation.
Still, the question of whether 10 years old is too young for a skin care routine is multifaceted. “On the other hand, there are also advantages associated with establishment. good skin care habits From an early age,” Jackson says. “On the other hand, the risks associated with using products formulated for adult skin on young, developing skin cannot be ignored.”
Drunk Elephant says it focuses on “healthy pH levels, skin-recognized formulations, easily absorbed low-molecular structures, and effective active ingredients,” which the brand has named the “Suspicious 6.” We’ve excluded six troublesome ones.Photo: Handout
Now, Gen Alpha is at the forefront of a new era in the beauty industry. Their preference for sustainable and ethical products, coupled with their unique approach to social media, has the potential to not only influence market trends, but also determine the future direction of the industry both online and offline. there is.
