Other industries are also riding the association wave. The Fairmont Peace Hotel, where Bao’s office is located in the drama, has renamed one of his rooms ‘Blossom’s Suite’ and priced the nightly rate from 15,930 yuan (£1,769) to 16,888 yuan (1,875 yuan). ) has been raised. At the on-site restaurant, Blossoms Shanghai A menu that includes dishes named after the main characters. Fans lined up to buy Palmier at the Park Hotel Shanghai after he was spotted at the show.
Estée Lauder entered China in 1993 — around that time. Blossoms Shanghai We plan to set up our first mainland sales counter in Shanghai. As such, its involvement in the series reflects the brand’s own journey in China. The company has signed a product placement agreement that includes both makeup and skin care. In the show, a fictional boutique named Linghong showcases the brand’s popular face cream, and the character Ming Ming, played by Huiko Somi, uses Estée Lauder lipstick.
Since its premiere, Estée Lauder’s Weibo account has been updated frequently, combining clips of products featured on the show with highlighted quotes from characters. On January 8, Estée Lauder announced Ma Yili, who will play Reiko in the film. Blossoms Shanghaias the brand’s skin care ambassador.
For the cosmetics giant, regaining its popularity in China is a top priority. ELC’s first quarter trading update revealed a slower-than-expected recovery in luxury beauty products in mainland China, which declined during the quarter ended September 30, 2023. Becoming an official sponsor of your favorite C-drama may just be the best thing to happen. ticket.
Shanghai style renaissance
The 1990s was a golden age for China, when it opened its doors to the world, centering on Shanghai. Chinese and Western cultures collided, forming cutting-edge and unique fashion trends. Wong Kar-wai’s cinematography, which rivals fashion editorials, revived the concept of Shanghai style in the minds of audiences and expanded opportunities for international fashion brands.
According to fashion editor and brand manager Veronica Zhang, Shanghai is particularly good at combining Chinese and Western aesthetics. Blossoms Shanghai provides a good example. Li Li, played by Zhilei Xin, often wears plush furs and exaggerated sunglasses, while Miss Wang, played by Yan Tang, wears a traditional British windbreaker and Mary Jane shoes.