North Shropshire Councilor Helen Morgan celebrated St Dwynwen's Day by visiting Welsh Siop Culm in Bailey Street to celebrate the Oswestry area's unique bilingual cultural heritage.
Siop Cwlwm is an independent family run business specializing in books, cards, music and gifts.
Shop owner Lori Roberts is a passionate defender of the Welsh language and heritage at Oswestry and the Welsh Marches, helping local children learn Welsh and access Welsh secondary education.
The councilor visited as part of a tour of the town's high street businesses and praised the work the store's team have done to preserve and promote Oswestry's bilingual cultural heritage.
Lori Roberts said: “At Siop Cwlwm we are passionate about promoting the Welsh culture that has been present in Oswestry since the town's founding.
“A key example is St Dwynwen’s Day on January 25th, which is the Welsh equivalent of Valentine’s Day. Our selection of St Dwynwen’s Day cards and gifts is always in demand.
“Situated on the border, Oswestry has been a shopping and cultural hub for many of Wales' towns and villages for countless years.
“There is also a strong and well-established Welsh community within the town.
“There is a growing demand for a Welsh secondary education for Oswestry children and this will be key to preserving and developing Oswestry’s unique and historic bilingual culture.”
Helen Morgan said: “North Shropshire's market towns have an incredibly rich heritage and Oswestry's mixed Welsh and English history is just one example of many.
“Many residents have fond memories of hearing Welsh on market days and how the town served as a true trading center for the Welsh Marches countryside, which stretches across the border into Montgomeryshire and the Clyde. He told me what he was doing.
“I am very happy to hear that St Dwynwen’s cards are disappearing from the shelves at Siop Krum. This shows how important and well-received the work being done to keep its history alive This is real evidence of.
“Did santes dwinwen haps!”