In India’s rapidly evolving FMEG space, Hammer has emerged as an innovative company offering a diverse range of personal technology gadgets that blend style and functionality while maintaining an attractive price point. Led by Rohit Nandwani, the brand has been appealingly catering to the young demographic’s desire for trendy, durable and pocket-friendly high-tech accessories. From the birth of wired earbuds to the latest gesture-controlled smartwatches, Hammer’s journey reflects a firm commitment to innovation, quality, and affordability.
Targeting young people with style and innovation
Understanding the pulse of India’s youth, Hummer has meticulously selected a range of products that speaks to the company’s passion for blending premium features with affordability. The brand’s strategic move to price its products between Rs 1,500 and Rs 2,500 has hit the sweet spot of a market craving practical and stylish gadgets. This pricing strategy and a wide lineup that includes wireless earbuds, headphones, speakers, smart watches, and electric toothbrushes ensure Hammer stands out in a crowded market. Through rigorous in-house research and development and his 66-point quality checklist, Hummer ensures each product not only meets but exceeds consumer expectations in terms of durability and performance.
Expanding reach with emphasis on “Make in India”
By strategically locating its manufacturing units in Noida, Hyderabad and Mumbai, Hummer underlines its commitment to the Make in India initiative. This approach not only ensures compliance with strict quality standards, but also allows the brand to maintain competitive prices. The brand has expanded into the digital marketplace through its own website and partnerships with leading e-commerce and quick commerce platforms such as Amazon, Flipkart, Myntra, Nykaa, Tata CLIQ, Swiggy Instamart, etc., significantly increasing its reach. Expanded. This expansion strategy paid off, with Hammer reporting a remarkable revenue of his 23 Cr in FY30.
Innovation for tomorrow
The 2023 launch of the Active 2.0 Plus gesture-controlled smartwatch with Bluetooth calling functionality marks a significant milestone for Hammer and demonstrates the company’s continued pursuit of innovation. As our brand continues to evolve, we remain focused on developing products that resonate with the lifestyles and preferences of our target audience. A combination of in-house design and development, thorough quality testing and keen observation of market trends has established Hammer as a brand to watch in his FMEG market in India. Looking to the future, Hummer is redefining personal technology with gadgets that are not just tools, but style statements for young people.