Gucci has set May 13th to unveil its 2025 Cruise collection. The show will be held in London, but venue details are not yet available, in keeping with the industry trend of revealing and communicating locations separately at a later date.
This is the first cruise collection for creative director Sabato de Sarno, who took the helm of the luxury brand last January.
The company said in a statement that London “pays homage to Gucci’s deep ties to the British capital, which is intrinsically linked to the brand’s heritage, and the important role the city has played in shaping the brand’s story throughout its storied history.” “It provides new opportunities to explore the role.” As a world-renowned symbol of Italian craftsmanship, visionary creativity and innovative design. ”
In fact, Gucci’s history is linked to its founder, Guccio Gucci, who worked as a luggage porter and lift boy at London’s The Savoy hotel in 1897. Observing the luggage of his guests, he was inspired to start creating his own line of luxury suitcases and bags, and in 1921 he founded his eponymous house in Florence, where he founded the Italian city of Vigna. -Established the first Gucci store on Via Nuova.
Last year, Gucci cruise The 2024 show will be held at Seoul’s Gyeongbokgung Palace on May 16 and will mark the brand’s 25th anniversary in South Korea. The collection was designed by an in-house team following the departure of former creative director Alessandro Michele in November 2022.
The show was held in front of Geunjeongjeon, the main hall of Gyeongbokgung Palace. Gyeongbokgung Palace was known as the main venue for royal ceremonies and entertaining foreign dignitaries during the Joseon Dynasty (1392-1910).
Before the COVID-19 pandemic, Michele rented a unique venue, then called Gucci’s Cruise Collection, for the 2019 Cruise show in Arles, France, a UNESCO World Heritage Site created in 1981. I had chosen Alice Camp, a Roman necropolis that was registered in the United States. Previously, the show had been held at other culturally significant locations, such as the Dia Art Foundation in New York. The cloister of Westminster Abbey, London Palatine Museum in the Pitti Palace in Florence and the Capitoline Museums in Rome. Gucci was committed to preserving these famous places.
What we know so far about the cruise calendar is that Chanel is scheduled to unveil its 2025 line on May 2nd in the port city of Marseille. Louis Vuitton has scheduled a cruise show for May 23rd, while Dior announced it will hold a show in June. 3 Located in an undisclosed location. Max Mara will present its 2025 Resort collection with a fashion show in Venice on June 11th.