Google instructs suppliers to start producing Pixel smartphones in India by early next quarter, expanding supply chain beyond China and US-based company to tap into India’s thriving smartphone market The media reported that the company emphasized the efforts of the tech giant that owns the company. Google’s supply chain strategy is in line with the company’s ambitious goal of shipping more than 10 million Pixel smartphones this year, according to a Nikkei Asia report citing sources familiar with the matter.
The goal was set after the company reached similar shipments for the first time in 2023, despite facing a global economic downturn.
Google will start producing the high-end Pixel 8 Pro in southern India in the coming weeks, with the smartphone expected to launch in the April-June quarter, sources familiar with the plans said. It is said that there is The report further states that Pixel 8 production is then expected to begin in the northern part of the country around the middle of this year.
To recall, in early October last year, Google announced plans to follow tech giants Apple and Samsung in producing its latest smartphones domestically. The announcement was made during the 9th Google for India annual event in the presence of India’s Minister of Electronics and Information Technology Ashwini Vaishnau.
Commenting on the development, Rick Osterloh, Google’s senior vice president of devices and services, said the first “Made in India” Pixel smartphone is expected to be released in 2024.
Google also said it is actively working with domestic and international partners to realize this manufacturing initiative. Although Google has not officially disclosed the names of its specific partners, the company is in talks with prominent Indian suppliers, including homegrown mobile phone company Lava International Ltd, Dixon Technologies India, and Foxconn Technology Group’s Indian subsidiary Bharat FIH. It is reported that there are. is the largest contract manufacturer of Apple iPhones.