Influencers and beauty content creators seem to be (re)discovering the art of skin care, and are now stocking up on makeup removers, cleansers, serums, exfoliants, masks, moisturizers, and other products designed to care for your skin. We only trust products that have been tested. At the launch of major cosmetics brands and on SNS, etc. Today's focus is obviously on skin care.: There are countless techniques and hacks designed to help people get fresh, bright, yet natural-looking skin.
Hybrid product boom
According to a report published by circana Last July, more than half (53%) of American makeup users were looking for hybrid makeup and skincare products, an increase of 6 points from the previous year. This includes tinted serums and CC creams to even out and nourish your skin, tinted lip balms to moisturize your lips while adding color, and anti-aging creams that are also tinted to smooth out fine lines. Various active ingredients while nourishing and nourishing eyelashes. These hybrid, or two-in-one, skin care products have seen unprecedented growth in recent months. On TikTok, a hotbed of beauty trends, the hashtag #hybridskincare already has over 8 million viewsand that's just the beginning.
Beyond the time-saving benefits of these products, these new beauty routines reflect a desire to take care of your skin without ditching makeup altogether. And this will inevitably put Korean skin care, which is often based on a dual-purpose concept, firmly in the spotlight again. This is supported by the following reports: Fresha Google searches for “Korean skin care” have increased by 258% in the past five years, hitting an all-time high, the platform said. [1]. #koreanskincare has been viewed over 7.5 billion times on TikTokfurther proving the popularity of such products.
Optimize your beauty routine
Today, the desire for “perfect” skin is reflected in the proliferation of beauty trends that focus on this coveted fresh, glowing, but not overdone look. According to data provided by Fresha. “Glass skin” effectThis aesthetic, which features naturally fresh skin, has amassed more than 4 billion views on TikTok, an increase of 202% over the past five years. Similarly, search for “'' online.Shining skin” Driven by internationally known influencers such as Hailey Bieber, the hashtag has soared 178% worldwide in the past seven days, approaching 4 billion views on TikTok.
All these trends seem to be converging under the banner of lighter, more natural makeup without abandoning makeup completely. “Clean Girl” is the queen of fresh and natural aesthetics.This is a phenomenon that has been slowly taking root, and now it seems like it's destined to persist and shake up certain beauty habits.
“The “clean girl” aesthetic is here to stay and is becoming increasingly popular due to the appearance of healthy, glowing skin. Celebrities like Kylie Jenner and Hailey Bieber have also joined in on this trend, and fans are feeling inspired to achieve the look, too.” commented a spokesperson for Fresha.
This trend is also seen in “high maintenance to low maintenance” routines, which are based on undergoing sometimes demanding and expensive treatments to limit the time spent on the toilet each morning. In addition to that, there is a strong interest in foods and supplements aimed at nourishing the skin from the inside out, as well as practices aimed at promoting health, and we believe that not only aesthetics but also , a holistic approach that includes physical and mental health.