There is no rest for Michael Murray’s Frasers, who have recently acquired CrossFit and fitness brand WIT Fitness.
The Frasers are back in the headlines. This time, it’s because we acquired a performance brand founded in 2014. James France, head of acquisitions at Frasers Group, confirmed the acquisition: “We are delighted to have acquired the assets and intellectual property of WIT Fitness, a globally recognized CrossFit and fitness performance brand.
“This acquisition confirms our ambition to become the world’s leading sports retailer by introducing new sports brands into Frasers Group’s diverse ecosystem. We look forward to investing in the future success of this recognized brand.”
WIT describes itself as a brand for people who are passionate about training. Its site states, “We are the go-to training experts, providing the best and most up-to-date kit for training enthusiasts, from beginner to elite level. We give them the choices they want and the choices they deserve.”
this happens after a few days The group announced that it has increased its stake in ASOS and Boohoo again.continues to fuel rumors of a mega merger between ASOS and Boohoo.
last month, Frasers also acquired Zee & Co. – A small chain with stores in Essex and London.
For more information, check out TheIndustry.fashion’s feature ‘Frasers Feature: How Retail Giants Ruled in 2023’.