From interactive video to AI, two fittech companies team up to offer brands a fresh omnichannel experience
A strategic partnership has been forged between Fortë, a B2B, SaaS video monetization and community engagement provider for fitness and sports, and SweatWorks, a digital agency for the fitness, wellness and healthcare industry, to bring omnipotent power to fitness brands and consumers. We created a channel experience.
Together, the companies will provide fitness brands with interactive video product experiences focused on community engagement, wearable integration, music, CRM integration, AI, and more.
“The future of fitness is hybrid, and a strong digital experience is essential to engage members where they fit their needs,” said Lauren Foundos, Founder and CEO of Fortë. “The Fortë x SweatWorks partnership allows gyms and studios to take advantage of Fortë’s underlying proprietary video platform, which took 10 years to develop specifically for the fitness industry, as opposed to tools like Zoom. , you’ll be able to create highly customized experiences that reflect your company’s brand and integrate into your ecosystem or other general-purpose video hosting platforms.”
Foundos added that Fortë and SweatWorks’ expertise and industry-built tools will help brands “accelerate the launch of their dream platform.”
Female-founder Fortë completed a seven-figure funding round last year, in addition to its previous $12.5 million round.
Founded in 2021, Sweatworks has led digital innovation and product development for big-name brands, but until now it had not been able to effectively serve the “middle market”, said the digital agency’s founder and chief executive. CEO Mohammed Iqbal said.
The fitness technology agency has worked with major brands such as Equinox, Nike, Bose, SoulCycle, Strava, and Beachbody.
“With the Fortë x SweatWorks partnership, we have created a unique framework to deliver the high-design, integrated, and bespoke experiences that we are known for, in a third of the time and scope typically required. We have been working on it,” said Iqbal. “At the same time, this partnership will allow SweatWorks to introduce his Fortë and its platform to even larger global brands seeking powerful digital solutions.”
