In cooperation with FMGB
Taking nature’s many and varied forms as a source of inspiration, FMG Fabbrica Marmi e Graniti, a brand of the Iris Ceramica Group, draws on years of experimentation and experience to create innovative and eco-friendly building solutions in porcelain stoneware. The Italian company highlights the technical and natural duality of its manufacturing processes and continues this dialogue of respect and celebration of nature with its new campaign “Live New Worlds”.
The campaign highlights the theme of exploration and the emerging connection between innovation and the environment. Viewers are encouraged to take on the role of an astronaut who lands in nature, exploring and observing the beauty of nature along with the beauty of FMG’s surfaces. This visual journey acknowledges the attention to natural detail the company employs in creating high performance ceramics.
FMG pays tribute to the natural world that inspired its ceramic works
Live New Worlds visits three “lands,” each with a different FMG slab as a backdrop, highlighting the veining, color, texture and other characteristics of the technical ceramic surface.
Cone Marble Irish Max Fine
(Image courtesy of FMG)
“Juniper” transports the viewer to a land of lush botanical life, where the white and marbled stripes of FMG’s Connemarble Irish MaxFine sparkle among the trees and plants, evoking a sense of freshness and rejuvenation.
(Image courtesy of FMG)
‘Harbour’ explores a rock face where Calacatta Grey Maxfine appears as a monolith with a natural grey-blue hue.
(Image courtesy of FMG)
“Onychis” is a tranquil oasis where the vibrant green of Onychis Verde MaxFine emphasises the message of respect for and reconnecting with the environment.
Two further productions are in development and are scheduled to be unveiled on FMG’s website and social media channels in late 2024.
Filled with digitally created craftsmanship and FMG’s color palette, the “Live New Worlds” campaign pays tribute to both architectural transformation and the natural environment.
“The Live New Worlds campaign is the soul of FMG, a pioneer in the exploration of new creative horizons, at the forefront of design and able to respond to the most diverse design requirements,” the brand said. The campaign is described as an invitation to “face the challenges of contemporary design with a new consciousness.”
irisfmg.com
(Image courtesy of FMG)