By Quinta Walsh-Cotton, Daily Mail Australia
05:27 January 25, 2024, Updated 05:27 January 25, 2024
Keep It Cleaner (KIC) founders Steph Claire Smith and Laura Henshaw announced an exciting new business venture on Thursday.
The fitness influencers posed in pink activewear for a photoshoot in Bondi to celebrate their latest brand deal with popular activewear label STAX.
Steph showed off her sensational figure in skin-tight leggings and a matching crop top, with her blonde bob pushed back with a headband.
Meanwhile, Laura, 31, opted for a leg-length display as she wore bike shorts for her exercise session.
Friends and business partners utilized yoga mats during photo shoots.
Afterwards, they posed for a group photo with other brand models wearing different variations of the same outfit and holding small dumbbells.
The fitness influencer duo, who co-host the KIC podcast, then frolicked on the beach as they continued their fun shoot.
Steph changed into little pastel pink bike shorts and a peach tank top, while Laura wore leggings and a pink sports bra.
KIC CEO Laura has partnered with brands like Jagad and Bumble in the past, so this isn't the first time the longtime friends have struck a megabrand deal.
Meanwhile, Steph has worked with companies such as Adidas, Seafolly, and Billabong.
Laura and Steph have built a multi-million dollar empire with the KIC brand and podcast. I regularly talk about body positivity and health on my podcast.
Just a few weeks ago, the two discussed how difficult it can be to maintain exercise and weight loss goals as New Year's resolutions.
Steph said less than 10 percent of people achieve their goals and encouraged listeners to take small, manageable steps towards their goals.
“Many of these challenges are built around the idea of achieving more. The key is to develop habits that you can stick with,” she explained.
She added that people need to cut themselves some slack and be kind to themselves when it comes to challenges such as losing weight in the new year.