Fitness influencer and elite model Cindy Prado has added another hyphen to her job description. She is the creative director of women’s apparel for cannabis and lifestyle brand Jeter.
Prado said she was friendly with the company’s co-founders, Lukasz Torac and Sebastian Solano, who hired her to model for the label’s debut clothing line (unisex). The Desert Hot Springs, Calif.-based cannabis brand, which currently has estimated annual sales of $500 million, debuted in 2018. Dwyane Wade subsequently joined the company’s board of directors.
For Jeter’s first photoshoot, she ended up tearing up her shirt and making other tweaks, adjusting her shorts and “basically changing her clothes to look like girls’ clothes,” she said. explained. “I’m telling you, I was just a model. I wasn’t supposed to do that.”
However, they were receptive and decided to include her in their women’s line, which had not yet been developed at the time. “They’re an all-male team. Their men’s line is incredible and the quality is amazing,” Prado said, adding that before he started working at the company, he liked some of the men’s items so much that he He added that he had asked for some products.
Prado, who has worked with “hundreds” of fashion brands for 10 years, said she “gives her two cents” to Jeter’s design team on the fit and sketch shoots, which are digitized in-house. Prado said she has a good sense of fit, material and taste, considering she is given a lot of clothes by promotional brands to model and post. Jeter’s new line is athleisure, and her fitness know-how was also applied, she said, because the functionality of the garments that allowed the wearer to move easily was essential.
Guess, Bebe and Nine West are some of the brands Prado has collaborated with. So far, her pay per post has ranged from $2,000 to $15,000, depending on the company. She declined to specify which brands pay the highest, saying two are American athleisure lines and one is a product line. She has practiced judo and dance since her childhood, and as she got older, she said, “she became obsessed with fitness and sports.”
Prado said after being turned down by a modeling agency because she was 5ft 6in tall, she turned to Instagram and bought a camera and enough clothes to model. Prado, who has 3 million followers on Instagram, talks about her own experiences, such as “what actually happened” when filming a post, such as when she wakes up in the morning and has been asked to take photos in the snow. He said he tries to express his real life in his posts. Based in Miami. “So I bought a snow machine and made it snow on my balcony.” [faux] There was snow everywhere and I slipped on the floor. It’s not snow. It’s actually soap,” she said. “I think people like to see all the mishaps and things that go wrong and feel like they’re my friend. I try to talk to them as if there’s actually someone on the other end of the phone.”
There are three parts to being healthy. One is to move your body. It’s not just about exercising, it’s about moving how you like. Prado said people need to be mindful of their food choices and their mental health. Her next endeavor is to roll out a jewelry collection this year after months of development.