Row Group Holdings Ltd., the parent company of mindset-driven fitness brand ROWBOTS, has acquired FLOW LDN, a fitness studio specializing in yoga, Pilates, barre and functional movement.
The acquisition will create and grow a new-look hybrid “wellness universe” where members can train across a curated collection of industry-leading fitness and wellness brands as part of their membership or class. represents the next step in our broader strategy and goals. packages to offer greater choice, variety and value to our members and customers.
ROWBOTS offers a 50-minute workout centered around a rowing machine, providing a low-impact, full-body workout that works up to 86% of your body at once. Each class is programmed to develop different psychological techniques and mental resilience. ROWBOTS has two studios in London: Fitzrovia and City.
FLOW LDN is a multi-disciplinary, low-impact fitness studio located in Fitzrovia, London. The studio offers innovative Pilates, dynamic mat Pilates, expert yoga flows set to soul-lifting tunes, and booty-burning barre classes. FLOW LDN aims to uplift and motivate members to prioritize self-care, embrace mindful movement, and take pride in their bodies.
Sam Green, CEO of ROWBOTS commented: “We are pleased to announce the strategic acquisition of FLOW LDN alongside the renowned ROWBOTS brand in our wellness group, Row Group Holdings Ltd.
“This milestone marks a turning point in our journey to redefine the wellness space as we know it.” We are ready to unlock a new dimension of holistic wellness.
Together, we envision a future where mind and body merge seamlessly, setting unprecedented standards for the industry. This strategic move not only strengthens our commitment to empowering individuals through our uniquely pioneered mindset-driven fitness, but also positions us at the forefront of evolving market trends. Masu.
“We look forward to leveraging this exciting synergy to seamlessly blend innovation, community, and transformative well-being to shape the future of fitness.”
Charlotte Cox, founder of FLOW LDN, said: “This strategic partnership is a testament to FLOW LDN’s passion for comfortable fitness innovation and Row Group Holding’s commitment to empowering active lifestyles and prioritizing mental health through fitness. It marks a pivotal moment in the Group’s journey, combining the efforts of the Group.”
“This acquisition is about more than just expanding our reach. It’s about expanding the impact we can have on people’s lives. With FLOW LDN, a Row Group Holdings, Get ready to experience the times.”
Looking to promote your products/services to small businesses in your area?
See how Bdaily can help →