FitLab’s flywheel keeps spinning.
what’s new: The integrated fitness platform has acquired Assault Fitness and RPM Training to strengthen its equipment offerings.
Used by CrossFit, professional sports, and the U.S. military, Assault is a leading manufacturer of self-powered bikes, treadmills, and rowers, while RPM gear and apparel are popular in the functional training space.
Exactly. By developing new concepts and acquiring iconic brands, FitLab offers a variety of fitness and wellness experiences while optimizing efficiency within its ecosystem.
- It completed its Series B investment last year after raising $15 million in 2022.
- FitLab then partnered with Nike to launch the apparel giant’s fitness studio.
- Next, the company will debut its first XPT Studio. This is a performance wellness center offering ice baths, saunas, and breathing exercises.
In addition to platforms including Sanctuary Fitness, Racked, Electric, Ragnar, Fitplan, McGregor FAST, and Yoga Vida, FitLab will equip its fitness studios with Assault equipment, while also establishing a presence in the CrossFit, commercial, and home markets.
ending: FitLab plans to outperform siled services by leveraging flywheels to provide a unified experience. The platform will grow to meet the diverse and evolving tastes of fitness seekers everywhere.