I don’t think I’m alone when I say that all I’ve ever dreamed of is a scent that rivals Miu Miu’s ballerina flats. please think about it. A sweet and classy topper that goes well with any outfit. Soon, that vision will become a reality.
On Friday, February 9, Prada and L’Oréal announced that they have signed a long-term agreement to create, develop and distribute luxury beauty products under the Miu Miu brand. As a first step in the plan, a new fragrance developed and distributed by L’Oréal Luxe will be launched in 2025.
Benedetta Petruzzo, CEO of Miu Miu, said: “We are delighted to announce our partnership with such a unique and leading beauty player like L’Oréal. This new chapter will continue the brand’s growth and strengthen its position in this category. This will help us further unlock Miu Miu’s potential in the market,” said Benedetta Petruzzo, CEO of Miu Miu. press release.
Please imagine essence Miu Miu ballerina in a bottle. (It’s not the exact smell, but I appreciate your understanding.)
(Image source: Getty Images)
The beloved brand is currently launching a number of fragrances, which were developed in collaboration with multinational beauty company Coty. This new move is the latest step in Prada’s happy partnership with L’Oréal.Both companies were once I helped launch Prada’s successful color and skin lines in January.
“Over the past few years, we have succeeded in establishing a very strong partnership with the team at Prada.” said Cyril Chapouis, President of L’Oréal Luxe. We are very happy to unlock the potential together. Miu Miu will be the perfect complement to Miu Miu, with its unique positioning supported by limitless creativity and experimentation.” Oréal Luxe’s portfolio of iconic brands strengthens our global leadership in fragrance. ”
Miu Miu is the latest luxury brand making new moves in the beauty field. Just yesterday, Kering announced that its own fragrances for Bottega Veneta, Alexander McQueen and Balenciaga are in the early stages of development.
Miu Miu’s new fragrances are expected to be in stores by 2025. This post will be updated as more information becomes available, including scent, price, and packaging.