elizabeth arden partnered with china duty free group At the end of December, Prevage VIP beauty event on the rooftop CDF Haikou Duty Free Store.
The highlight of the event is Prevage Themed high teas, beauty masterclasses, self-growth talks to build inner strength, DIY grooming activities and more. 20 CDF VIP customers participated.
The main product focus was Prevage, Elizabeth Arden's luxury skin care line, which includes Prevage Anti-Aging Daily Serum 2.0, an antioxidant and anti-aging serum known for its key active ingredient idebenone.
At the event, Elizabeth Arden presented the stories of three women of different ages who use the product.
Let your light shine! This is an important beauty message that the brand wanted to convey, encouraging women to “Let your inner light shine. Always put your best face forward. Embrace challenges. Seek personal growth. Follow your dreams and live your life the way you want.”
Elizabeth Arden Asia Pacific Travel Retail General Manager Yumie Chia “Our brand founder, Ms. Elizabeth Arden, is a power woman of her time. Similarly, Elizabeth Arden products, especially Prevage, impart strength and positivity. We want to get our message across to our customers and are excited to partner with CDFG on such an important message.”
Dorothy Liu, Deputy General Manager, Perfume & Cosmetics Central Merchandising Department, CDFG “CDFG is a significant influence in travel retail and aims to play an active role in educating and inspiring our customers. We look forward to interesting and enlightening collaborations with brands. We will achieve these goals through our events. Elizabeth Arden presented a very comprehensive, truly unique and positive motivational beauty event talk.”