ELF Cosmetics has released one of the first beauty shopping apps for Apple Vision Pro. Apple Vision Pro is Apple’s new spatial computer that blends digital content with the physical space around you.
“Your Best ELF” visionOS app includes first-of-its-kind features designed for Apple Vision Pro to take advantage of a three-dimensional (3D) user interface that users can control with intuitive hand and eye movements. It contains.
A “revolutionary” beauty experience
This spatial experience allows users to explore the best version of themselves through a contextualized environment of various 3D ELF products. In addition to shopping with Apple Pay, users can participate in activities to become the “best ELF” possible, including guided meditations, stretching exercises, and an interactive “Paint by Number” game.
This app was created in partnership with Obsess, an immersive shopping platform and visionOS developer.
“‘Your best ELF’ is an innovative beauty experience that allows users to relax, de-stress and focus on becoming their best selves,” said Ekta Chopra, Chief Digital Officer at ELF Beauty. Masu. “Partnering with Obsess to release the first beauty shopping app for Apple Vision Pro is an evolution for our brand, which has always been digitally driven. We are committed to innovation and new technology platforms. I am a defender of.”
Users are invited to explore three different environments themed to ELF products sold within the app: Camo Cove, Big Mood, and Halo Glow. All in-app products and scenes are modeled in 3D and rendered on his 4K display from each eye of your device.
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