We’re talking about a surge in sales of computers, laptops, and gaming peripherals. Similar trends were also recorded by other market participants. For example, Yandex Market reports that sales of gaming laptops have increased by 60% year-on-year.
Sales of gaming consoles increased by 51% during this period, and the average check increased by 12% to 25,050 rubles. PlayStation, Xbox and Nintendo Switch have become the most popular gaming consoles among Russians. Experts attribute the increase in gaming equipment sales to a number of factors, including a resurgence in the market during the traditional May holiday and the cold weather at the beginning of the last month of spring.
Earlier, the Vedomosti newspaper reported that sales of another type of equipment in Russia are rapidly increasing, citing data from M.Video – Eldorado analysts. Therefore, from January to the end of March, sales of smart speakers increased by 33.3% compared to the same period in 2023, exceeding 1 million gadgets.
At the same time, such movements have been observed in the country for several years. In 2023, the demand for this type of equipment will increase by 1.5 times.