The trade show will be held at the Los Angeles Convention Center on February 14th and February 15th.
Cosmetica, known for its commitment to innovation, will unveil a showcase featuring its “cutting edge” product developments and a marketing campaign featuring celebrity makeup artist and KJH brand founder Katie Jane Hughes.
“We’re excited to showcase our latest products at this year’s MULA and unveil a marketing campaign featuring Katie Jane Hughes,” said Maria Osorio, Cosmetica’s director of marketing and product development. . “This event is a testament to our continued pursuit of excellence and innovation in the industry. Our collaboration with Katie is a great way to engage our customers and their valued consumers in a fresh and impactful way. We believe it embodies our commitment to reflect and resonate in the world.”
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The showcase leverages Cosmetica’s traditional red hue in the set design, aiming to stand out at the event, and once again incorporates the company’s signature digital-first approach. This activation will give guests access to a digital product showroom, his VR tour of the Canadian manufacturing facility, and the interactive skin care his textures bar.
Katie Jane Hughes graces the campaign, in line with Cosmetica’s commitment to ‘beyond boundaries’ beauty.
“As a celebrity makeup artist, I typically work behind the scenes, whether it’s on set or getting my clients ready for the red carpet,” Hughes said. “It was really fun working on this campaign with Cosmetica” and getting to be in front of the camera. Cosmetica is very innovative in the beauty space and I love working with companies that are always pushing the boundaries and thinking outside the box. As a new brand founder, it’s inspiring to see cutting-edge product development by their team, and I’m thrilled to be a small part of this campaign. ”
The booth will showcase a complete skin care collection with clinical results and Cosmetica’s new bottle filling technology.
Cosmetica Labs invites Makeup in LA attendees and industry experts to booth H34.
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