Quiet beauty emphasizes delicacy, simplicity and understated elegance. It often includes a minimalist style, emphasis on natural elements, and a sense of tranquility or calm.
In the context of skin care, the trend is likely to be products that prioritize a sophisticated yet simple approach, leveraging premium ingredients and scientific validation.
“The pursuit of holistic well-being post-pandemic continues. Beauty trends that embrace ‘quiet beauty’,” which combines natural glow, skin health and simple comfort, are becoming increasingly important. . ” Nancy Tong, Regional Brand Director, Shiseido Asia Pacific, Clé de Peau Beauté said:
“Products with premium ingredients and powerful innovations backed by science that proves both efficacy and quality continue to move the industry forward. This is the science behind Clé de Peau Beauté. and our commitment to innovation, solidifying our brand’s place at the forefront of the evolving beauty industry.” said Tong.
Mr. Tong emphasized the importance of Asia in the brand’s global growth strategy.
“We have bold ambitions to develop Clé de Peau Beauté in Asia’s luxury beauty market as a cornerstone of our global growth strategy,” said Tong.
He added that the region has some unique opportunities given its diversity.
“Asia is a very dynamic and diverse region. Each country in the region presents unique growth opportunities and our strategy is tailored to the unique dynamics of each market. We see great growth potential in countries such as South Korea and Thailand, where markets are rapidly expanding.” said Tong.
Citing a white paper published by Kearney and LUXASIA last year, Tong emphasized the importance of SEA as a growth driver for the beauty industry.
With a growing upper and middle class population in the region, more consumers are expected to incorporate luxury products into their beauty repertoire.
“We are actively monitoring trends and consumer behavior in all countries mentioned to ensure a comprehensive approach to capitalize on diverse opportunities across Asia.”said Tong.
brand new face
As part of the brand’s regional strategy, the company appointed Korean actor Shin Min-ah as its latest brand ambassador on January 12th.
She joins Dakota Fanning, Diana Silvers and Ella Balinska as the brand’s first brand ambassadors for the Asian market.
“We are very happy to welcome Shin Min-ah to the Clé de Peau Beauté family as our first brand ambassador in Asia…A strategic partnership with an influential figure like Shin Min-ah. is expected to increase brand awareness, establish strong connections and drive significant growth potential.”said Tong.
Mr Tong said Mr Singh’s appointment reflects the brand’s dedication to investing in the region and connecting closely with local audiences.
“This collaboration marks a new chapter in our commitment to connect with diverse and discerning beauty consumers across Asia, and Shin Min Ah’s appointment is a great addition to our growing reputation as Asia’s leading luxury beauty brand.・This is a strategic step to further strengthen de Peau Beauté’s position.”