The face of luxury is diverse and constantly changing, but what remains the same is how precious time is and how we spend it. It's the ultimate luxury in a finite, fleeting, busy world. Nowadays, luxury experiences integrated into daily life are becoming increasingly important. From bespoke skincare rituals to the use of tried-and-true luxury products, small moments of luxury signal a return to a simpler, yet sophisticated approach to beauty.
Melanie Grant, Chanel's skin care expert, explains: “For me, the definition of luxury in 2023 is having time to take care of your skin every day, even if it's just three minutes in the morning and evening. It's not always easy, especially as we navigate work, family, and social life. As life gets busier, carving out time for self-care takes on new meaning. That's why she advocates a “less but better” approach to skin. In other words, by relying on multi-functional formulas but with fewer steps, “you don't have to do as much work without compromising on results.” Investing thoughtfully in a stripped-down, high-quality routine and following it carefully is beauty's response to fashion's quiet luxury trend. And it doesn't necessarily depend on price. This is a more considered and responsible concept that prioritizes the experience and feelings of caring for your skin while taking precious time to get back to yourself.
Provenance, track record, and purpose are the touchstones of this lean approach, an approach that optimizes time while maximizing enjoyment. In an industry that thrives on constant innovation, luxury beauty brands are revisiting time-honored traditions and offering established alternatives with modern innovation. As a case in point, consider Chanel's ultra-luxury Sublimage anthology, headlined by his claims to sublimage. First launched in 2006, new research-based formulations and new, more sustainable packaging have helped this beauty icon feel relevant.
Known for its rigorous approach to luxury fragrances, Chanel set out to apply the same rigor to the development of skin care, with a focus on unique ingredients, deep research, and global expertise. The main ingredient in the Sublimage line is Vanilla Planifolia. More than 20 years of continuous research in the field has revealed the timeless secrets of this humble plant. “Vanilla planifolia is rich in concentrated polyphenols that may inhibit signs of cell degeneration such as pigment, laxity, and collagen loss,” says Melanie. “It also provides strong antioxidant protection and a high content of essential fatty acids, which prevents water loss from the epidermis and promotes a strong and elastic skin barrier.”
Of course science and innovation are important, but focusing on results doesn't have to mean sacrificing experience. “Enjoying the look, feel and smell of a product contributes immeasurably to its benefit,” Melanie explains. “The sensory benefits of masks, oils, and creams can be very helpful in calming the nervous system and enhancing the self-care component of your practice.” Here she cites Sublimage's sensory credentials . “These are sensory-pleasant formulas that complement dry, dull, lifeless skin while also serving as beautiful objects on your vanity table.”
“To see real change in your skin, you need consistency,” says Melanie. That's why it's important to focus on routine. “Being strategic with your home care products and how you use them can increase absorption of active ingredients and improve potential results,” she says. It's no surprise that the skin expert is an advocate of “a good old-fashioned facial massage,” noting that it's a key component of her personal skin care routine. “Facial massage is one of the best ways to nourish your tissues from within, oxygenate your skin, increase blood flow, drain stagnant lymph, and lift and condition your skin. It's completely free.'' In fact, making a thoughtful investment in your skin, taking the time to apply it carefully and regularly can provide countless short- and long-term benefits. “Ending your day with skin care gives you a chance to reflect on yourself, decompress, and de-stress,” says Melanie. “We look our best when we feel comfortable in our own skin, so prioritizing[your regimen]can have incredible benefits for your confidence.”