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CES 2024 opens this week in Las Vegas. The multi-day trade show, hosted by the Consumer Technology Association, will showcase a variety of emerging technologies and gadgets, including personal technology, transportation, healthcare, sustainability, and more, as the use of artificial intelligence proliferates almost everywhere. doing.
AP will be reporting on everything we find interesting from the CES floor, from the most interesting developments in vehicle technology to wearables designed to improve access to the latest smart home gadgets. .
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The advent of transparent displays
Consumer electronics giants LG and Samsung unveiled transparent TVs at the show, and LG just announced that it will launch OLED-equipped displays later this year.
Almost invisible when turned off, LG’s 77-inch transparent OLED screen can switch between transparent mode and a more traditional black background in regular TV mode.
“What’s unique about OLED is that because it’s an organic material, it can be printed on any type of surface,” explains David Park from LG Home Entertainment.
“So what we did was print it on clear glass and put a contrast film that goes up and down there to get the image quality of an OLED.”
Content is delivered wirelessly to the display using LG’s Zero Connect Box, which transmits the 4K ima Preview GE and sound.
Why do you need a transparent TV?
When not viewed as a traditional TV, the OLED T can be used as a digital canvas to display artwork, for example.
Samsung’s transparent MICRO LED-powered display showcased the technology as a concept.
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Food companies advertise throughout grocery stores with eye-catching packaging and displays. Currently, Instacart wants to allow you to place ads on your cart.
This week at CES, the San Francisco-based grocery delivery and technology company will unveil a smart cart that displays video ads on a screen near the handle. General Mills Co., Del Monte Foods Co. and Dreyer’s Grand Ice Cream Co. will place ads in carts during an upcoming pilot at West Coast stores owned by Good Food Holdings. It is.
Instacart says the screen may advertise deals or show limited-edition treats like Chocolate Strawberry Cheerios. We may also share real-time recommendations based on what customers put in their carts, such as promoting ice cream if they buy a cone.
Instacart entered the cart business in 2021 with the acquisition of Caper, which makes smart carts equipped with cameras and sensors that automatically track items placed there. Instacart says it expects to have thousands of Caper Carts in place by the end of this year.