CARMA International, a global leader in media intelligence software and research services, announced that it has acquired mmi Analytics (mmi), a media communications and eTail measurement platform for beauty, fashion, and lifestyle brands.
This strategic acquisition marks a significant step in CARMA’s efforts to expand its full-service offering and strengthen its position in these key vertical markets.
The acquisition combines CARMA’s global reach, technology and comprehensive services with mmi Analytics’ deep expertise and established presence in the beauty, fashion and lifestyle sectors.
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Headquartered in London, mmi operates as a brand within the CARMA Group and is supported by CARMA’s global reach and award-winning client service, technology and expertise.
With 22 offices worldwide, the acquisition of CARMA will allow mmi to double its regional strength in each field while supporting clients in a dynamic global market.
CARMA CEO Mazen Nahawi said:: “We are delighted to welcome MMI to the CARMA family. The beauty and luxury sector is an exciting sector. It is robust, innovative and fast-moving, with a strong presence across our strategic markets in the Middle East and Asia. We are experiencing orders of magnitude growth. The acquisition of mmi means we can further optimize our beauty clients’ digital communication strategies on a global scale.”
Christian Eckley, CEO of mmi Analytics, said: “This acquisition is great news for our team and our clients. It provides superior Media Insights technology, services and capabilities, and allows mmi to strengthen and strengthen its offerings as part of a truly global organization. It allows us to expand.”
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