The bodybuilding legend officially launched 'The Pump' and quickly grew a community of passionate fitness enthusiasts.
As a former professional bodybuilder, actor, businessman, and politician, Arnold Schwarzenegger has accomplished it all. Now 76 years old, the Terminator is focusing on his wellness media company, Arnold Pump, his club and a new fitness app.
Dubbed “The Pump,” the app was soft-launched to 5,000 founding members in April of last year, quickly gaining more than 10 million downloads and building a growing fitness community. In addition to the app, we also have a daily newsletter and an AI-powered podcast to read the latest tips from the newsletter.
Fitness enthusiast Schwarzenegger is ready to release The Pump app to the masses, writing on social media that he has spent the past eight months building and improving the app based on its founding members. There is.
After downloading The Pump and signing in, users will receive a video call from the actor welcoming him to The Pump and explaining his concept and excitement for his new venture.
“I love fitness and have been part of this fitness movement for 50 years because I want everyone to feel the joy of being healthy and strong, like I've always felt,” Schwarzenegger said on the program. phone. “But right now, I'm especially energized by the power of the internet.”
fitness for everyone
The former California governor said in a message that his new app isn't just aimed at people who have experience with fitness training (although you'll find great programs), and that The Pump is aimed at people who don't go to the gym or gym. It is guaranteed to be suitable even for those who have never stepped foot in it. he lifted weights.
As he ended his “call,” the celebrity and fitness professional emphasized the new app's positive spirit and community-building approach.
“Everyone is going to grow,” he said. “For me, it's all about growing people so everyone feels good. Not just their muscles, not just their strength, but their egos. Make them feel good. That's what it's all about.” This is what it’s all about.”
Access to the app costs $99.99 per year or $9.99 per month and includes training plans created by Schwarzenegger and his team, a motivational community, a personalized habit tracker, plus guided workout videos and teaching tips. will be available.
Users start with a 90-day program called The Foundation, with a plan based on their lifestyle, preferences, fitness experience, and goals. Habit Builder is used to help you achieve your healthy goals and create lasting habits. Rather than simply lending his name to its mission, Mr. Schwarzenegger is immersed in the program, regularly hosting his Q&As for users and serving as an approachable resource.
True to his promise that “fitness is for everyone,” those who aren't ready to invest in The Pump app can still take advantage of the free workouts and motivational materials.
star appeal
Notoriety helps fuel fitness businesses and platforms, as seen with Chris Hemsworth's Center for Fitness and Wellness, a fitness and wellness ecosystem spanning content and fitness products, and Mark Wahlberg-backed F45 Training. Masu.
While Hemsworth shot to fame with Thor and his physique has become a personal goal for fitness enthusiasts, Schwarzenegger has long had a cult following. Fans of one of his communities, TheArnoldFans, won a lifetime membership to The Pump app, allowing him to meet and greet fitness celebrities and actors.
Also, Schwarzenegger's newsletter has reached 310,000 subscribers in just three months since its launch last year, without the help of advertising dollars, demonstrating the power of his essential fan base. Let's also think about it. Similarly, all of his 5,000 spots on his Pump app he sold out in 72 hours without any virality on social media.
The future of The Pump remains to be seen, but Schwarzenegger appears to be taking an approach that relies on quality rather than quantity, with users seeing results after 90 days and becoming hooked. It seems to guarantee that.
“This is the best training program I've ever experienced. Just trust me,” he wrote. “It's not like a fitness app where you can move from one program to another, because that's not progress. And it's better to have 100,000 users than 1 million users stuck and frustrated. We hope to see amazing progress.”
