Three priorities define the foundation of David Rubinstein’s sales leadership vision: Revenue, Growth, and Happiness.
As Vice President of Sales customerMr. Rubinstein’s top priority is to ensure his team achieves its sales goals, including not only the company’s performance but also the commissions earned from team members.
“It’s very important to me that everyone feels like they’re being fairly compensated for the effort they put in and accomplish,” he said.
As for his second priority, his ideology follows the idiom of “leaving the world better than you found it,” but is specific to the people on his team.
“I often ask myself, ‘Are they more skilled than when they first joined?’ I want to make sure that they’ve really grown a year from now,” he explained. . He also asks new hires to use three adjectives to describe themselves, which not only helps new hires understand how they see themselves, but where they want to grow. He said it was also helpful for understanding.
“Finally,” he added, elaborating on his third priority. Do they enjoy what they do, enjoy working with them, and feel like they’re making a difference? That’s big for me. ”
Rubinstein’s vision for Kustomer’s culture and sales team helps create an environment where employees can grow and advance their careers. According to Rubinstein, ambitious technology talent thrives on a culture of high personal ownership, a culture that values diversity, equity, and inclusion, and a structure that enables cross-functional collaboration with leaders. Grow.
What customers do
Kustomer is a customer relationship management platform that provides omnichannel messaging, a unified customer view, and AI-powered automation.
“We are looking for people who are passionate about improving the customer service experience for everyone involved,” he said. “We’re a high-growth company with no plans to slow down. We’re looking for agile learners who want to learn and challenge themselves every day as we push the limits of AI on our platform.”
Built In spoke with Rubinstein about how he builds a culture where individuals not only meet their goals, but exceed them.
I’m very passionate about building team culture, and team culture begins the moment someone says yes to joining us. I personally choose to call them the day they accept the offer. It’s all about creating a direct connection between me, the new team member, and the rest of the team.
We encourage everyone on your team to reach out and support new team members before they start. It’s not just about being welcoming, it’s about actively helping each other. I’m always looking for people who naturally want to do the right thing and think beyond themselves. I love seeing my team members motivated and aiming high, but I also truly enjoy seeing my teammates succeed.
On our team, celebrating and supporting each other’s wins is a big part of what we do. It creates an atmosphere of optimism and allows everyone to strive consistently. This is very important. Because this is not just the work we do; how we do it together. That’s what makes us successful.
“It’s not just the work we do; how we’ll do it together. ”
What is the value proposition for employees considering joining Kustomer?
Kustomer provides a strong sense of ownership with a focus on supporting diversity, equity, and inclusion. I guarantee that everyone who joins my team leaves with a significantly enhanced skill set, especially in the sales field. What’s important to me is that they become better sellers than when they first arrived. But it’s not just the sales process. I aim to provide a comprehensive experience that broadens their abilities in different aspects of their career.
I focus on developing their sales skills as well as their ability to understand the market, connect with clients, and develop strategies that work in real-world scenarios. This includes hands-on experience, regular training, and exposure to a variety of growth-promoting situations.
I believe in fostering a culture of continuous learning and adaptability. By the time someone leaves our team, whether internally or externally, we want them to have a versatile skill set, strategic thinking, and the confidence to tackle any challenge in their career path. I am. Working here is transformative and will help your team develop not just as salespeople, but as well-rounded professionals who can thrive in any dynamic business environment.
“Working here will be transformative and help our team grow not just as salespeople, but as well-rounded professionals who can thrive in any dynamic business environment.”
How do you help your team grow their careers?
The coaching process begins before someone officially joins the team. First of all, I send an inspirational video to all new employees. This is a way to get them thinking and excited about the journey ahead.
She also recommends identifying areas where you feel you need improvement or where you think there may be opportunities for coaching. This is not a one-time thing. I spend time in regular conversations to really understand their career aspirations and help them chart a path to get there. It’s all about giving them the tools and support they need to develop their skills and grow their careers.
What exciting things are you currently working on with your team?
What’s really thrilling for me and my team is the transition from building to scaling up. We have spent a considerable amount of time fully strengthening our team and are now at an exciting stage where we can truly focus on growth. Looking ahead to the year ahead, what I’m most excited about is our growth potential. We work with some amazing brands, and the opportunity to scale our efforts and take it to the next level is both challenging and exhilarating.