beauty
Bella Hadid dives into a new business venture.
Everyone from Beyoncé to Brad Pitt is launching a beauty brand these days, and the supermodel is no exception, announcing last week that she’ll be launching her wellness line, Orebella, on May 2nd.
The 27-year-old catwalk star announced the venture on Thursday by posting a teaser reel with the caption: “Oubera Founded by Bella Kaia Hadid.” Publish your alchemy on 5/02. Link in your profile to get on our list and get exclusive gifts when it launches. ”
In the video, which showed a close-up of her eyes and a series of space-themed images, it was vague what Olevera actually sells, but a 2022 trademark filing suggests the line will be a scented product. It has become clear that the focus seems to be on
The application includes applications for “scented lotions and oils for the body and face,” as well as hair care products, candles, fragrances, incense, and “plug diffusers for aromatic oils.”
Earlier this month, Hadid posted a similarly ambiguous series of photos of herself at Ulta Beauty headquarters, but the captionless photos made many fans wonder if she was hiding something. .
“What does this mean!!!!! Viewers need to know!!!!” one Instagram user posted at the time.
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According to ET, the launch of Orebella also comes with other beauty news for the model, who split from Charlotte Tilbury less than a year after signing with the celebrity-purchased cosmetics brand.
In addition to her upcoming line, Hadid is already co-owner of Kin Euphorix. Kin Euphorix is a non-alcoholic beverage brand that offers beverages including a 12-pack ($55) of sparkling botanical concoctions.
She took a hiatus from modeling in 2023 to focus on maintaining her health amid her battle with Lyme disease, but she appeared on the cover of Perfect magazine in January and is focusing on a new relationship. The year seems to be off to a great start. .
In early February, she posted photos from her 27th birthday party in October, including a photo of her cozying up to cowboy boyfriend Adan Banuelos.
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