Bella Hadid announced the release of her beauty brand “Orebella.”
The supermodel shared an abstract teaser trailer on Instagram and TikTok, writing, “Orebella was founded by Bella Kaia Hadid. Reveal your alchemy.”
The release date will be May 2, 2024.
It has not yet been revealed what the collection will include, but trademark filings indicate that Orevera will focus on fragrance.
This application covers a wide range of scented products, including fragrances, body lotions, body oils, shampoos, conditioners, leave-in conditioners, and styling creams.
Incense, reed diffusers, and candles are also available.
The trademark owner is listed as BKH Essential LLC, which includes the initials of the model’s full name.
Olevera’s Instagram page gained 18,000 followers in less than a day.
Fans have also speculated that the product will be available at Ulta Beauty after Hadid posted a photo on February 9 of her visit to what appears to be the retailer’s headquarters.
Hadid is the latest A-lister to enter the beauty world with her own collection.
Grammy Award-winning artist Beyoncé has debuted her long-awaited hair care brand, Cécred.
This collection is infused with keratin restoration technology that claims to moisturize and strengthen all hair types and textures.
American basketball star LeBron James is also moving into the space with The Shop men’s grooming range.
The collection includes shampoo, facial lotion, beard cream, conditioner, shaving cream, face wash, styling pomade, and aftershave toner.
Meanwhile, other celebrities are partnering with established brands that align with their values.
Pamela Anderson has acquired a stake in Sungee, a minimalist beauty brand focused on a “less is more” approach to skincare.
The actress’ investment came after she went makeup-free at several high-profile red carpet events.
Lead image credit: Bvlgari.
read more:
- Company:
-
Orebella (BKH Essential LLC)
see next