As part of its long-standing partnership with Cosmoprof shows around the world, the Beauty Trends Agency will present 3 at this year’s Cosmoprof Worldwide Bologna, which will be held from Thursday, March 21st to Sunday, March 24th at BolognaFiere in Bologna, Italy. We will carry out two special projects.
CosmoTrends Project: Bologna 2024
At this year’s Cosmoprof Worldwide Bologna, the Cosmotrend project, a selection of the most notable innovations from exhibiting brands across the beauty sector, will be presented in three formats: special reports, live seminars and on-site installations.
of CosmoTrends Report: Bologna 2024 We will carefully select and introduce the major trends emerging from exhibiting companies. Reports will be presented live. Cosmo Talks The session will be held at Cosmoprof Worldwide Bologna on Thursday 21st March 2024 from 4:00 pm to 5:00 pm (CEST) and will feature Beautystreams expert Bengt Jacobsson, Vice President Bespoke and Global Partnerships. – Organized by director Fernanda Pigatto. CosmoTrends products will also be displayed at trade shows. Dedicated on-site installation Located at the Cosmoprof Worldwide Bologna Service Center.
CosmoVision 2024-2029 exploring vitalism
Looking to the future of beauty, Beautystream presents CosmoVision 2024-2029, an exploration of macro trends centered around longevity and redefining beauty: vitalism. “As lifespans increase, the definition of beauty is evolving as lifestyle needs change. Preventive health, aimed at helping consumers live longer and healthier lives, is a mindset shift that will have a major impact on our industry.” explains Beautystream.
Visitors to Cosmoprof Worldwide Bologna will have the opportunity to participate in an exclusive CosmoTalks roundtable session moderated by Beautystream SVP Creative Director Michael Nolte. Also participating will be a special expert panel consisting of Lan Vu, founder and CEO of Beautystream; Fabrizia Grimaldi, Hormoon co-founder. Elena Nunno, Global Strategic Marketing Manager, Merck; Otilia Beschea, Director of Innovation, Groupe Marcelle; Mr. Akshay Talati, Vice President of Product Development, Goop, took part in an overview of the market opportunity on Thursday, March 21, 2024 from 2:30 pm to 3:30 pm (CEST) at the Service Center at the exhibition.
of Cosmo Vision 2024-2029 The initiative also includes on-site video installations and downloadable reports that delve into related industry opportunities.
Cosmoprof Award and Cosmopack Award 2024
Finally, Beautystreams is organizing the Cosmoprof and Cosmopack Awards 2024, which celebrates the excellence and innovation of companies exhibiting at the show.
of cosmoprof award Awards will be given to outstanding finished products in the following 11 categories. hair products. Home and business devices and tools. Personal care and body care products; green and organic. Skin care products; Make-up products; Nail products have also been added this year. sun care products; men’s grooming products and accessories; Mom and baby care products. Fragrance: Personal and Home.of cosmo pack award We will recognize the most innovative solutions in six categories: makeup formula. Skin Care Formula; Hair Care Formula; Packaging: Design and Materials. innovation technology; and sustainability.