Paris
, February 27, 2024 /PRNewswire/ — balmain BEAUTY announces “Projet Confidentiel” campaign announcing the launch of the brand’s luxury fragrance experience September 2024.in advance of balmain Fashion show in progress February 28, 2024the Projet Confidentiel campaign debuts a series of striking assets featuring a matte black labelless fragrance bottle placed next to the iconic asset. balmain PB logo.
“When I started, balmainI was dreaming. balmain Beauty from the beginning,” says creative director Olivier Rousteing. balmain. “Beauty has always been a part of my life. This is the beginning of a new era and a new chapter that we are all writing together.”
in September 2022, The Estée Lauder Companies Inc. (NYSE:EL) and balmain announced a licensing agreement to jointly develop, produce and market an innovative line of beauty products that will transform the world of luxury and beauty.
of balmain The BEAUTY Projet Confidentiel campaign was shot and directed by Carlijn Jacobs and models. Akuol den Atem Music is by Henri Scars Struck of The Other Side Of The Brain.digital artist Ian Padgham We also designed an augmented reality video for balmain The beauty of all of Paris.
Follow the brand on social media @BalmainBeauty and subscribe to news by visiting www.balmainbeauty.com. balmain beauty.
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about The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc.is one of the world’s leading manufacturers, marketers and distributors of high-quality skin care, makeup, fragrance and hair care products and is the custodian of luxury and luxury brands around the world. The company’s products are sold in approximately 150 countries and territories under the following brand names: estee lauderAramis, Clinique, Labo Series, Origins, M.A.C., La Mer, Bobbi Brown Cosmetics, Aveda, jo malone londonBumble and Bumble, Dalphine Paris, tom fordSmashbox, AERIN Beauty, Le LaboEditions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands including The Ordinary and NIOD.
about balmain
Over 75 years ago, Pierre Balmain When he first introduced his “New French Style,” his eponymous house created a decidedly fresh, bold, and feminine concept of haute couture that broke with many of the established conventions of the time. It was immediately clear to everyone what we were offering. His boldness paid off. Pierre Balmain Heralding the arrival of the golden age of haute couture in the middle of the century, he became one of the few young talents in France and contributed to the re-establishment of haute couture. Paris As the fashion capital of the world.
Since 2011, balmain creative director Olivier Rousteing ingeniously constructed Pierre Balmain’s Despite leaving behind an extraordinary legacy, he has always remained true to his personal commitment to design clothing that reflects his inclusiveness, strength and globality. balmain army I want to live today. The result is something unique and instantly recognizable. balmain Silhouette, style and attitude consistently reference the rich Parisian tradition while highlighting the singular craftsmanship of the Maison’s famous ateliers.explore balmainVisit Balmain.com to learn about its remarkable history, ethos and approach, as well as the Maison’s latest products.
media contact
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