Asprey opens second store in London’s new Peninsula Hotel, offering ‘the best of Britain’ … [+]
Asprey’s new boutique, the brand’s second location in the capital, opens this week at London’s Peninsula Hotel, further reinforcing the heritage British brand’s leading presence in the global luxury market. Located in the exclusive area of Belgravia, Asprey aims to enhance the customer experience while celebrating the best of British craftsmanship. This is the motto the brand has lived by since its founding in 1781.
Featuring corner windows overlooking Hyde Park Corner, Asprey’s latest residence was designed by London-based architecture firm Story Studio and is located behind Asprey’s 240 flagship store at 36 Bruton Street, Mayfair, and spans 2,293 sq. ft. (213 square meters) of retail space. A space with characteristic soft purple and pistachio hues. What is its focus? The unique 5-metre-tall bar runs the length of the window and showcases Asprey’s latest and classic iconic barware items, allowing customers to experience real in-store mixology. Masu.
“When we were approached by the team at The Peninsula London, it was natural for us to accept the invitation, given the ‘Best of Britain’ artistry they had used in their hotel concept. ” Asprey Chairman John Rigas talks about the brand’s partnership with London’s newest luxury landmark. “Since its inception, Asprey has been a renowned British purveyor of high-end luxury goods, pushing the frontiers of true luxury forward, creating unparalleled products coveted by the world’s most discerning connoisseurs. We are thrilled to offer Asprey clients a second home in London. Both brands share the same values of excellence, bespoke service, supporting creativity, innovation and delivering unique experiences. We are sharing.”
Asprey’s bar is located next to the store’s entrance and is beautifully lit. … [+]
“The luxury goods market is constantly evolving, and consumers are more global and discriminating than ever before,” Rigas said, commenting on the ever-changing environment in which he leads the company. It’s clear that a lot of thought went into choosing a partner and site that perfectly fit Asprey’s ethos and image. The boutique aims to provide clients with more than just a retail site, but rather an exceptional experience that sits at the intersection of customers and customers. Exhibitions and installations.
“Asprey’s proposition to this highly sophisticated customer is to offer a unique product in a unique environment and with a unique service. Digging deeper, Rigas points out that Asprey’s British craftsmanship sets it apart from many other luxury brands. “Each product is meticulously crafted by third-generation artisans. Many pieces are made in our Hammersmith workshop. We offer an unrivaled collection of gift options and collectibles. doing.”
In addition to the brand’s carefully selected selection of high jewelery and rare objects, the new boutique will also shine a special spotlight on the Imperial Jadeite collection, with new pieces reflecting the hotel group’s deep ties to its Asian origins. will be introduced. THE PENINSULA LONDON LIMITED.
Hotel guests will have access to special gifts and in-room services, with Rigas revealing: “There are products unique to the Peninsula that are currently on sale and more will be introduced over time.” He further emphasized that due to the highest level of craftsmanship involved, each product is rarely available in more than a few pieces around the world, making it “a rare deal these days in the luxury sector.”
A special bowl unique to Peninsula will be offered to guests visiting the new boutique.
Asprey continues to take bold steps forward in a world where many luxury brands have been hampered in their growth as a result of the bleak global economic climate. The brand recently renovated its New York boutique and plans to renovate all Asprey boutiques worldwide. We plan to move to the same concept by the end of 2024. “We’re also looking into which cities around the world can support Asprey stores and open stores in those cities for customers who want unique products,” Rigas said 17 years ago. We have made it clear that we are keeping in mind the growth of the long-established brands we have acquired.
So what is Asprey’s next step or direction commercially?
“My mission was first and foremost to keep Asprey’s values alive and relevant in today’s world. We cater to customers who are not just looking for something new, but are dreaming of timeless and unique pieces that no other luxury brand can offer.”
“We will continue to introduce products that result from our collaboration with skilled artisans from around the world. Our goal is to maintain our focus and commitment to ultimate luxury, which we define as quality, sophistication and innovation. Our goal is to continue to wow our existing and new customers.”
Asprey’s new boutiques are located at: The Peninsula London1 Grosvenor Pl, London SW1X 7HJ.