Wallis Wang
In another huge tourism campaign, locals and tourists will be offered free ice cream and tram and Star Ferry rides throughout March, said Kevin Yong Yun-hoon, secretary-general of the Ministry of Culture, Sports and Tourism. It is said that
At a launch at the Hong Kong Museum of Fine Arts yesterday, Yong said the “Art March” campaign will feature a series of cultural and artistic events and will evolve into a new brand to attract visitors.
He said the bureau aims to “enrich the atmosphere of large-scale arts and cultural events” in Hong Kong.
“This year, we are launching Art March as a brand to promote multiple events organized, funded and supported by the government,” he said. “We hope everyone will enjoy an unforgettable experience as they immerse themselves in Hong Kong’s artistic atmosphere every March.”
Exhibitions, film screenings, cultural summits and fashion shows are scheduled to be held next month, Yong said, adding that the government will “promote the uniqueness of Hong Kong’s Chinese culture” to strengthen Hong Kong’s international influence. We are striving to introduce its charm and diverse characteristics to the world.” .
“We also aim to maximize the economic benefits of large-scale arts and cultural events. Tourism-related industries such as hotels, retail and catering are encouraged to collaborate with the arts and culture sector to develop the Art March brand. They are encouraged to refine and offer it to the public,’ and visitors can enjoy a rich artistic journey,” Yang said.
“You’ll also find exciting treats, including free ice cream distribution and tram and Star Ferry rides at different times throughout March to promote the Arts March and its programs.”
Meanwhile, sources said authorities are in contact with mainland officials to bring convenience to visiting tourists after the Chinese government agreed to expand the scope of the individual visit system. Yong said.
Details will be announced as soon as the plans are finalized.