Apple crushed gadgets with iPad Pro ads, but LG did it first

Apple isn’t the first to scrap multiple creative gadgets just to promote the iPad Pro 2024 edition. LG ran an ad in his 2008 showcasing the features of LG Renoir KC910. This propaganda campaign resulted in the destruction of several instruments in a strikingly similar manner.

Apple’s iPad Pro ad polarizes internet users, and not in a good way

Apple recently released an ad promoting the upcoming iPad Pro. The ad depicts several tools, toys, and musical instruments being crushed under a giant hydraulic press.

There’s no doubt that Apple intended to position the new iPad Pro as a worthy replacement for all the items destroyed by the press. Additionally, the iPhone maker also hinted at the tablet’s slim profile. As expected, the ad raised many eyebrows and caused an online storm.

While many questioned Apple’s motives, others lamented how creativity is being slaughtered by the transformation of capitalism in an effort to satisfy the endless greed of business.

Apple is regularly criticized for its capitalist business practices. He was also one of the biggest opponents of the “Right to Repair” movement. But Apple was reportedly not the first to destroy musical instruments and other objects celebrating human creativity to promote a product.

Are Apple’s ads copied?

LG ran an advertising campaign for LG Renoir KC910 in 2008. This device was never a smartphone in today’s definition. However, this phone was launched long before Android became the dominant smartphone operating system (OS).

Despite not running Android OS, LG Renoir KC910 is considered a smartphone. Equipped with an 8MP rear camera. LG included MP3 player software in its multipurpose device that allowed users to play music on the go. Needless to say, this was his big problem back in 2008.

LG ran an ad to promote the Renoir KC910 that showed musical instruments, camera lenses, paint, and more being crushed. After brutally destroying creative and musical items, the phone is revealed in a promotional video.

It’s hard to say for sure that Apple copied LG’s advertising for the iPad Pro, but the similarities are notable. Both ads highlight camera lenses exploding and other items slowly crumbling under the relentless pressure of a hydraulic press. However, there is one obvious difference. LG used a horizontal printing press, while Apple chose a vertical printing press.

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I love my iPad, but I don’t understand why I thought this ad was a good idea.
This is the most sincere metaphor for what tech companies are doing for the arts, artists, musicians, creators, writers, and filmmakers. They exploit companies, use them, underpay them, take everything away from them, and then claim that everything was created by them. https://t.co/ZgwXO53UZ0

— Asifkapadia (@asifkapadia) May 8, 2024

According to some reports, LG has never faced the kind of enthusiasm that Apple is facing with its iPad Pro ads. However, LG and Apple’s intentions may be very different.

LG seems to be promoting its phones, suggesting that they can act as several devices and gadgets. But Apple seems to be positioning the iPad Pro as a creative alternative to the various tools that the press has destroyed. Perhaps the advent of generative artificial intelligence (Gen AI) and the fact that it threatens creative roles may be why Apple’s iPad Pro ad has given so many people a bad impression.

May 10, 2024