Beauty trends come and go, but good makeup skills last forever. In the first Full Spectrum Masterclass, makeup artist Anthea Bueno, along with her fellow makeup artists Marc Cua and Jerry Eugenio, delved into her own techniques.
If you ask others how they would describe Anthea Bueno, they might say “shy.” But there’s nothing shy about her work. Although she may look shy and introverted, this Filipino makeup artist has more than 10 years of experience in this industry and has worked with major publications, celebrities, and brands in the country. Ta. Currently, she is demonstrating her own expertise through her first full spectrum makeup masterclass, along with her makeup artists Mark Her Quar and Jerry Eugenio.
“Polish” is a word associated with the look of makeup. But for Bueno, the “too perfect” look is a little creepy. In a masterclass with celebrity muse Janine Gutierrez, she talks about her preference for ‘skin-like’ makeup while demonstrating how to achieve glowing skin for editorial shoots. She also adds a twist to her red lips by adding texture to the classic lip color.
Anthea Bueno and celebrity muse Janine Gutierrez. Photo credit: Excel Panlaque
About editorial makeup
When doing editorial makeup, Bueno’s process is more collaborative. “My process begins by asking questions,” she says. “What’s the story behind the shoot? What are the clothes? How does the designer want to present the models wearing the clothes?”
Appraisal is the first step in Bueno’s editorial makeup routine. Apart from collaborating with other creators, Bueno needs to know the model’s skin type, environmental factors and the photographer’s treatment to provide the right look. But no matter what kind of shoot she tackles, Bueno’s makeup principles remain consistent. “Less is more.”
Ms. Bueno will demonstrate this through each step of the application process in her masterclass. The focus is on highlighting the model’s features, providing coverage where it’s needed, placing just the right amount of powder in the right places, and adding dimension to the face. Her make-up style focuses on “mimicking what your skin normally looks like” and showing “minimal visible product.”
Anthea Bueno teaches an editorial makeup masterclass with celebrity muse Janine Gutierrez. Photo credit: Excel Panlaque
It may seem counterintuitive, but Bueno’s experience with editorial makeup has taught her that it’s okay to have imperfections because “skin has to look like skin.” She says her skin texture is photo-friendly and her natural features give her face more “personality.”
When asked during a Q&A session where she gets her makeup inspiration, Bueno simply said it comes from everywhere. He says, “You can see different color combinations in paintings, structures, different things. parang mas magkakaroon can “Looking at other things makes you more creative (more creative),” she says. “Looking at what’s in your makeup palette sometimes doesn’t help, because inspiration can come from anywhere,” he continues.
About social media and beauty trends
As a child, Bueno had no interest in makeup and always considered it a form of “vanity.” But after seeing John Galliano’s fall 2009 show, my perception of this art form changed. Bueno was captivated by Pat McGrath’s Russian doll-inspired makeup. Her frostbitten cheeks and cold eyes filled with silvery tears were her defining features. “When I saw that special look on the runway, I changed. It’s an art form I’ve never seen before. And it’s another canvas, another set of tools I can explore.” she says. “And I got so excited that I suddenly decided to become a makeup artist.”
Bueno then started learning how to apply makeup by watching workshops and YouTube video tutorials, looking for every opportunity to learn the art of makeup. After gaining her more than 10 years of experience as a makeup artist, Bueno now works with multiple publications and brands and has established herself as one of the best artists in the country.
Anthea Bueno takes on a 15-minute makeup challenge with her muse BJ Pascual. Photo credit: Excel Panlaque
A lot has changed since Bueno started working as a makeup artist. The rise of social media and online content has made makeup more accessible to the masses with makeup tutorials, videos, and reviews uploaded to various platforms. For Bueno, this change not only affected the way most people view makeup, but also the relationship between editorial looks and beauty trends. “I feel like editorial and runway trends are influencing social media,” she says. “It’s a two-way street. Trends and runways are also inspired by social media because it takes into account diversity and everything that’s happening on social media.”
She cited Pat McGrath’s porcelain makeup look at the Margiela SS24 couture show and how beauty content creators turned McGrath’s work into a social media trend by recreating couture makeup looks. I am. “I’m so happy that everyone was doing it on social media and I was a fan of Pat’s.” As I said on the show, it’s her fault that I did the makeup. And I’m so happy that social media is celebrating her again,” she says.
According to Bueno, this accessibility has sparked a new wave of creative freedom. “Nowadays, ordinary people can create trends like Pat McGrath. It used to be that you had to explore the deepest, darkest internet sites just to find out the secrets to how to do runway editorial makeup. “And now it’s free for everyone,” she says. “People are celebrating makeup in ways it hasn’t been celebrated before. It’s funny because it goes with everything. There’s so much creative freedom everywhere now.”
Nicole Cordobez introduces Anthea Bueno on stage at the Full Spectrum Masterclass. Photo credit: Excel Panlaque
This sentiment was reflected in the masterclass, where three makeup artists took the liberty of educating and encouraging aspiring makeup artists and beauty enthusiasts. When asked how she felt about the masterclass, Bueno expressed her excitement and nervousness about the event. “Oh my god! I felt like I was dead, because this is one of the ways introverts suffer,” she says. “But I’m so happy. I know it’s such an honor to be standing here with two of the best makeup artists out there, and they’ve given me the push I need to do this job.” So I’m very happy to be working with both of them. And I’m very excited to be able to pass on some of my knowledge from working in print media over the years.”
With all his years of knowledge and experience, Bueno has the following advice for aspiring makeup artists: Keep experimenting with new trends and different materials. Because you never know if you’ll be a trend-setter one day. ”