Each featured dance form will have a specific set of instructions.
New Delhi:
Air India, backed by the Tata Group, today introduced a new in-flight safety video for passengers, ‘Safety Mudra’, inspired by India’s rich culture and folk art forms.
Air India’s post, which shared the video on It tells the story of.”
“Introducing Air India’s new safety film, inspired by India’s rich and diverse dance tradition,” it added.
For centuries, Indian classical dance and folk art have served as a medium of storytelling and instruction. Today they have another story about safety on board.
Introducing Air India’s new safety film, inspired by India’s rich and diverse dance tradition.#Fly AI… pic.twitter.com/b7ULTRuX1Z
— Air India (@airindia) February 23, 2024
The video has been meticulously crafted to engage passengers, showcase the diversity and depth of Indian culture, and convey important safety information, Air India said in a statement.
“This video integrates mudras and dance expressions and safety instructions from eight diverse dance forms (Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar and Giddha) from across the country.” said.
Each distinctive dance form presents a specific set of instructions and informs passengers in an engaging and culturally immersive way.
‘Safety Mudras’ was developed in collaboration with the trio of McCann Worldgroup’s Prasoon Joshi, musician Shankar Mahadevan and filmmaker Bharatbala.
“As the flag-bearer of the country and a long-standing patron of Indian arts and culture, Air India is proud to introduce important safety precautions to travelers around the world while showcasing India’s rich cultural diversity. We are pleased to present a work of art designed to communicate.We believe this in-flight safety video will be more immersive and informative, and will help you feel a warm welcome to India from the moment you step on board. Air India CEO and MD Campbell Wilson said.
This safety video will first be accessible on Air India’s recently introduced A350 aircraft, which features state-of-the-art in-flight entertainment screens. The system will be gradually introduced to other Air India aircraft in the future.