Pear Health Labs uses Google Cloud’s Vertex AI to deliver ‘truly personalized coaching experiences’
Pear Health Labs, a digital fitness and wellness coaching company powered by AI and sports science, powers its audio and video fitness app Aaptiv to deliver more personalized and interactive fitness experiences as a result of a new partnership with Google Cloud. experience has been realized.
The California-based company’s new partnership leverages Google Cloud’s Vertex AI, an AI platform that trains and refines machine learning models and AI applications. This is a move aimed at transforming Pear Health Labs’ ability to create smarter health and wellness coaching solutions and enable more natural and customized user interactions within Aaptiv.
“Building on our extensive experience using AI to guide users through their activity journeys, we are now harnessing the power of machine learning and generative AI to engage users and blend physiological and psychological aspects of activity. We’re delivering a prescription for truly personalized coaching experiences and activities,” said Richard Bayly, Vice President of Products, AI, and Data at Pear Health Labs.
This integration also improves the ability of Aaptiv’s digital activity assistant, AVA, to understand more complex user requests and guide users with goal-based coaching recommendations. Google Cloud’s Text-to-Speech API also supports more “human-like voice interactions,” allowing users to communicate with their AVAs like a real personal trainer.
“By leveraging Google Cloud’s cutting-edge AI capabilities, Pear Health Labs can derive new insights that help provide personalized workout recommendations and improve the overall user experience.” said Matt Renner, President of Google Cloud.
AI is changing fitness
Artificial intelligence is taking the fitness and wellness industry by storm, helping operators attract and retain members and helping activewear brand Gymshark make product-specific recommendations based on activity in fitness training apps I do things like that. Last fall, the UK-based company announced it would use Google Cloud technology to power its business, similar to Pear Health Labs.
For other companies in the fitness industry, AI and machine learning are rapidly increasing access to personal fitness and wellness trainers, supporting fitness coaches with deeper insights to better help their clients.
Tempo, a smart home gym system using AI and machine learning, provides consumers with sensor-equipped smart weights that provide real-time feedback on form and optimal weight. This concept helped Tempo secure his $220 million in Series C funding in 2021 and now leverages biometric data such as VO2 max, heart rate, and heart rate variability to suggest training plans. doing.
ASense is also breaking new ground in virtual, augmented reality, and fitness AI, developing software to motion capture clients working out at home or in a fitness studio. The technology company’s capabilities have attracted major fitness brands such as Centr, the health and wellness platform founded by actor Chris Hemsworth, Vertimax, PowerBlock, Litesport, Fittar, Bhout, and Alter.
AI is also being used to prevent injury risk and optimize movement, as seen by Silicon Valley company Zone7, which worked with Liverpool FC to help the English Premier League club reduce days lost to injury. While Zone7 has worked with professional athletes, ‘The Human Uptime Company’ sees the potential for its technology to help everyday fitness consumers.
