A flurry of acquisition deals in recent months has allowed players to expand their international networks and category reach, and properly level their ratios.
Shiseido obtained Dr. Dennis Gross’s skin care In December, we added dermatologist-led brands to our portfolio, contributing to the continued expansion of our Americas business. In January, puig acquired a majority stake in Dr. Barbara Sturm Strengthen our position in the premium skin care business and our presence in the United States. In the same month, L’Occitane Group added an Italian home fragrance brand. Dr.Vranjes Florencepresents the next steps to building a geographically balanced portfolio while increasing multi-brand stability.
These deals are in line with industry expectations.Skin care is expected to become the leading beauty and personal care area for M&A in the future, according to a study by a global management consultant. carny.
“Beauty technology, supplements and nutrition will also attract significantly more investment than in the past, but makeup will continue to lose momentum from a trading perspective. Also, as the market faces consolidation, the fragrance category We expect to see an increase in transactions,” Carney said.
The focus will be on companies that offer an “ambitious brand experience,” “great products,” and plenty of “room to grow.”
Pure influencer brands (as opposed to celebrity brands) and pure direct-to-consumer brands are no longer considered attractive targets.