background
Before we dive into the details of Qortex, could you tell us a little bit about your background and how you co-founded Qortex and embarked on your journey into the world of video advertising?
We were born as a sports media company dedicated to bringing live sports to social media channels. It didn’t take long for it to attract an audience, but it quickly became clear that it couldn’t be monetized because the platform didn’t know what it was and wouldn’t allow it to sell its own pre-rolls. So, a non-scalable and disruptive experience. Once we’ve solved our problem, it’s time to expand our scope.
overview
Zack, can you give us a brief overview of how Qortex is transforming the video advertising landscape and helping marketers deliver more effective and dynamic campaigns?
Qortex is an intelligent video analytics company best known for on-stream, scalable in-video experiences on the web, CTV, and in-game. We connect marketers to key moments within content from categories of content that correlate to performance metrics that drive results.
Classification of moments
How does Qortex categorize moments within videos, and what insights does this provide advertisers regarding the content that video ads are associated with?
Sort by behavior, event, emotion, product, and more to zero in on exactly the right opportunities for each brand and message.
Cataloging video data
Can you explain how Qortex’s video data cataloging works and how it provides moment-by-moment analysis to support marketing decisions?
A moment is defined by a 2-30 second chunk of video with added context. Advertisers have focused on their audience, as content has always proven to be the driver of results. Advertisers value context, and while there may be a plane in the video, Delta wants to know if it’s a family heading to Disney World or if something tragic happened. ing. Differences can mean everything, and the examples are endless.
Emotion and engagement analysis
Can you tell me more about how Qortex analyzes sentiment and engagement rates? How does this information help advertisers with their targeting strategies?
Connecting the right moment with the right message is magic. Most advertisers make profits over time. Do something different and you’ll reap exponential benefits. On-stream delivers 6.8x more attention, 30% more brand metrics, and 2.3x more engagement than traditional video ads.
A world without cookies
In an evolving landscape, how can Qortex help marketers understand audience interests in a cookie-free world? What strategies do you recommend for effective targeting? mosquito?
For more than 100 years, we’ve relied on content as a way to reach people when they’re most receptive and relevant. I want to sell golf clubs and advertise with golf content. It’s the same strategy that made Google what it is today, but we believed digital could deliver in a different way. There will be a rapid return to quality content that engages viewers and moves them to action, but which one? This is great news for premium publishers. There may be fewer choices, but they don’t necessarily have to be bad. Cookies weren’t all that reliable to begin with.
brand safety
It’s important to maintain high brand safety standards. How does Qortex ensure this by disabling content with low GARM ratings?
Qortex analyzes your videos moment by moment to ensure that content that could negatively impact your brand is not aligned with your brand. For example, Qortex can detect firearms and prevent ads from appearing around firearms and violence.
deeper insight
The ability to provide deeper insight is valuable. Can you share an example of how reporting on Qortex sentiment and his IAB categories can help advertisers enhance their campaigns?
Qortex classifies moments based on sentiment, emotion, and IAB categories to provide deeper insight into when in a video ad the most contextually relevant ad should be served. Qortex conducted a study in collaboration with Cint’s Lucid that showed a positive increase in brand awareness (+32.9%) and purchase intent (+30.3%).
AI-powered data
Can you explain how Qortex leverages innovative AI-powered data to maximize ROI and maintain brand safety? How can we optimize future and current campaigns? Does it have any impact?
All brand safety, insight and contextual analysis is done through the use of our proprietary intelligent video analytics platform.
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