Click here to read the e-magazine of the Prada Beauty Spotlight series
introduction: Jan Andrea, Prada Beauty Global Brand President, talks about the brand’s recent expansion into makeup and skincare, the disruptive technology and AI-driven ethos that drives its product creation, and its mission to “reinvent itself.”
“Everything we do is built on the same philosophy of rethinking and reinventing.” These are the words of Prada Beauty Global Brand President Jan Andrea, who combines avant-garde aesthetics with contemporary The brand’s three-dimensional product portfolio emphasizes the brand’s mission to rethink traditional beauty concepts.
According to Andrea, travel retail is essential to achieving this mission. “Our goal at Prada Beauty is to build a global beauty brand with a consistent and instantly recognizable style and code, both from a category and regional perspective.
“We have ambitious plans in travel retail and are continually launching in new countries and locations. As the world’s largest retail hub, travel retail is a key strategic channel for us. , is the perfect place to build and grow brand awareness while engaging directly with consumers through beautiful stores and great brand moments like pop-ups and animations.”
Prada Beauty has already begun an exciting journey in travel retail with the opening of its first store at Prada’s home base, Milan’s Malpensa Airport. Next, we will open two flagship boutiques at CDF Sanya International Duty Free Shopping Complex in cooperation with China Duty Free Group in Hainan Island. and cdf haikou international duty free shopping complex. We recently opened a counter in Samaritaine Paris in collaboration with DFS Group.
Read Andrea’s full interview now in the latest Moody Davitt Spotlight Series e-magazine. ✈
