The premise is simple. Instead of using fresh ingredients, the brand develops its fragrances using waste materials, everything from wood pulp to flower petals.
“By supporting upcycled perfume, you’re not only doing your part to help the environment, but you’re also getting a unique scent,” says beauty and hair expert Kate Ross.
Ross expects other eco-friendly initiatives to gain popularity in fragrance in 2024.
2. Crossover between skin care and makeup
Dermatologist Hamdan Abdullah Hamed, co-founder of online retailer Power Your Curls, believes skin-nourishing makeup products will be popular in 2024.
Clean Beauty brand Ilia’s Super Serum Skin Tint, Westman Atelier’s Vital Skin Care Complexion Drops, and Clé de Peau Beauté’s Correcting Cream Veil are examples of makeup products with sunscreen.
3. AI-powered beauty breakthrough
Ian Michael Crum, esthetician and co-host of the podcast BeautyCurious, sees beauty AI becoming even more transformative within the healthcare industry.
“Most cosmetic AI-based apps will have a big impact on dermatology and virtual cosmetic surgery simulations, such as checking a patient’s facial features after skin grafting,” Crum says.
4. The beauty of Bordeaux
From its 90’s revival in recent years to the latest “mob wives” look (dark clothes, fur, big jewelry), dark red has had a moment of popularity.
According to facialist Vee Mistry, this color looks especially good on people with long faces and fair skin, but social media suggests that this shade is almost universally flattering. “This classic, versatile color trend features deep red hues on the cheeks, lips, and nails,” says Mistry.
Brands like Bottega Veneta are doubling down on timeless colors, and Gucci’s creative director Sabato de Sarno focused his recent collection on an oxblood hue he dubbed “Rosso Ancora.” We are expanding.
5. Go big or go chrome?
Millennials may be having flashbacks to the 2010s, but shiny, metallic nails are ready to make a comeback.
Though mirrors and smooth metals are used to evoke a futuristic look, this trend can also be conveyed through different colors and statement nail art.
6. Exosomes
Exosomes are a popular skin booster in South Korea, and 2024 could be the year they become popular globally.
Exosome therapy reactivates these cells and stimulates collagen and elastin production, resulting in plumper, firmer, and smoother skin. Park says these are long-lasting alternatives to Botox.
According to author Devon Ableman, using exosomes as an add-on after laser treatment is a great way to try out the treatment.
“I finished the Clear & Brilliant laser treatment and then the exosome treatment, specifically the Exovex treatment. My skin was instantly soothed and the healing time was cut in half,” she told fashion magazine Glamor. ” is written in.
From Hermès Birkins to belly fat, the most read fashion and beauty stories of 2023
From Hermès Birkins to belly fat, the most read fashion and beauty stories of 2023
7. Look inside
Prebiotics provide nutrients for beneficial bacteria, and probiotics bring beneficial microbes directly to the skin. Cox says supporting microbiome diversity improves skin barrier health and may help improve conditions such as acne and eczema.
8. Become a doll
Cheek in 2024 will look great on the apples of your cheeks. “After exploring almost all the high areas of his face, the blush is coming back to the apples of his cheeks,” says Paul Charette, founder of US-based medical spa Charette His Cosmetics. Masu. “Doll Blush features soft pastel colors that make you look youthful and glamorous.”
Gentle pink and subtle coral are perfect for an innocent impression.
This trend is already being supported by K-beauty stars such as BLACKPINK’s Jennie and Korean actress Han So Hee.
9. Wellness skin care
Taking care of your skin isn’t just about looking good in 2024. It’s also about feeling good.
This includes a skin care routine with calming scents, mindfulness practices, ingredients that promote relaxation, and a little pampering session for your skin and mood.