50% off at Ulta Beauty – Billboard

All products and services featured are independently selected by our editors. However, Billboard may receive a commission for orders placed through Retail Links, and Retailer may receive certain auditable data for accounting purposes.

Ditch everything and stock up on Tarte concealer. Get 50% off at Ulta Beauty. In honor of the beauty brand's 25th anniversary, Tarte Shape Tape Concealer is half off at Ulta, but only for a limited time.

Ulta's Shape Tape Week started last Sunday (January 21st) and ends Saturday (January 27th).

Tarte Shape Tape Concealer provides “feather-light medium coverage” for a “no makeup” look. The concealer comes in over 30 shades, including fair brown, medium brown, and rich brown shades such as espresso and mahogany.

With over 19 million views on TikTok, dozens of Reddit threads, and thousands of reviews on YouTube, Google, and Amazon, Tarte concealer is a certified viral sensation.

The concealer retails for $31, but if you act quickly, you can get 50% off and receive 9 free makeup samples with any purchase of $60 or more. The free gift is valid until Wednesday (January 24) and includes Smashbox Photo Finish Control Mattifying Primer and Always On Longwear Matte Liquid Lipstick, Hourglass Veil Translucent Setting Powder, MAC Fix+ Setting Spray, and Elf Cosmetics Liquid Poreless Putty Includes samples of primers and other beauty essentials. .

Tarte concealer costs about the same as other fan favorites like Pat McGrath Skin Fetish Concealer, Nars Radiant Concealer, House Labs Concealer, and Kosas Revealer Concealer. If you've never used it before, Ulta Beauty is offering you a chance to try it for half the price.

Ulta's sale includes full coverage Tarte Shape Tape, Radiant Medium Coverage, and ultra-creamy concealer.

Want to save even more? Download and access the Ulta Beauty app to get up to 50% off concealers, foundation, and other makeup essentials, plus other exclusive deals.

Shop the sale below.