A recent study conducted by Boston Consulting Group (BCG) found that almost half of Indian consumers tend to habitually pick up their smartphones without really intending to do so. In other words, every second of India’s mobile users ends up picking up their smartphone without even knowing why they started it. According to research from global management consulting firm BCG, the average smartphone user typically checks their smartphone 70 to 80 times each day.
“Our research shows that around 50 per cent of consumers pick up the phone habitually without a clear reason why they pick up the phone,” said Kanika Sanghi, India Customer Insights Center Leader. says Mr.
Additionally, the report states that about 55 percent of the time, consumers pick up their phones without a clear intention, but 50 percent of the time they are very clear about the task at hand. . Additionally, the report states that in 5-10% of cases, consumers are partially clear about why they accessed their phone.
The report also added that the average smartphone user checks their smartphone approximately 70 to 80 times each day. Additionally, the report’s findings show that categories such as social, shopping, search, and gaming rank among the top five activities consumers engage in on their smartphones.
The report’s conclusions are drawn based on real click/swap data collected from over 1,000 users, supplemented by extensive consumer interviews conducted across India.
Additionally, the report states that around 84% of users check their phones within 15 minutes of waking up. The study also introduces a concept called “Surfaces,” which are AI-enabled lock screens that allow users to access features directly from the home screen without having to go to an app.
“Smartphones are evolving, and the recent spate of discussion in the media and at industry events on topics such as ‘AI on the device’ and ‘app-free experiences with Gen AI’ is evidence of that evolution.” said Nimisha Jain, Senior Partner and Managing Director. BCG Director said in a statement: