3 Celebrity-Owned Beauty Brands Worth Buying
The beauty industry is one of the most profitable industries today, thanks in part to the rise of celebrity beauty brands, and new celebrity beauty brands seem to be introduced on a regular basis. Celebrity-owned beauty brands seem to be gaining recognition with new celebrity clothing lines. It used to be something that many celebrities did, but it has since shifted to beauty. However, this has sparked skepticism from the beauty industry and the general public, with some believing that they are simply for money and are inauthentic in nature.
However, some celebrity beauty brands have successfully surpassed the standards of skepticism due to several factors. Beauty consumers value authenticity, integrity, quality, value, and purpose when it comes to the products they seek, and these values are only enhanced when a public figure is behind them. Celebrities must adhere to these values and have the ability to leverage their degree of influence and personal branding in order to run successful businesses and gain consumer trust. Few public figures have achieved such feats, but there are those who continue to generate critical acclaim and widespread recognition.
fenty beauty
Fenty Beauty was launched in 2017 by global superstar and businesswoman Rihanna, marking a major shift in the beauty industry. The purpose surrounding Fenty Beauty was to counter the way the beauty industry has historically catered only to the needs of certain types of people and not expanded its reach to women and men of color. In founding the cosmetics conglomerate, Fenty Beauty pledged to support broad diversity and inclusivity in its product range to meet the needs of all skin tones. *Upon its launch, the Pro Filt’R foundation became extremely popular, offering 40 shades (now 50). This was something that no makeup line had ever done before. On her official website, Rihanna said, “Makeup is for you to play with. It’s for you to have fun. It should never feel like pressure, and it shouldn’t feel like a uniform.” She continued her business ventures in the beauty industry in 2018 with the release of her skincare line, Fenty Skin, which launched with just three products.
rare beauty
Founded in 2019, Rare Beauty was launched in 2020 by actress and singer Selena Gomez, inspired by her third studio album, Rare, also released in 2020. I did. The mission behind Rare Beauty is to promote the idea of individuality in the beauty space and support mental health regardless of age, gender identity, race, cultural background, physical or mental ability. Rare Beauty maintains its commitment to mental wellness through the Rare Impact Fund, an impact initiative that allows people to donate to and provide access to mental health-related resources. Gomez says on her website, “Being rare means being happy with who you are. I’ve stopped trying to be perfect. I just want to be me.” ” The brand’s 2023 launch of Soft Pinch Tint Lip Oil sold out in just 12 hours, and its best-selling product to date is its liquid blush. The company says, “Rare Beauty breaks unrealistic standards of perfection. This is makeup created to help you feel good without hiding who you are. Because Rare Beauty is about being someone else. Because it’s important to be who you are.”
house lab
House Lab is rooted in the power of art, science and kindness and was founded in 2019 by singer and actress Lady Gaga. The word “house” is associated with creativity, and the word “lab” refers to the technical aspects of cosmetics. Haus Labs is extremely committed to producing clean, cruelty-free beauty products and is boldly committed to sustainable practices and caring for the planet. Gaga says on her website, “My vision for House Lab centers around a future of clean makeup, supercharged products with innovative formulas and novel ingredients.” The brand has received praise for its Triclone Skin Her Tech Foundation and Concealer, which is formulated with skin care ingredients, and its Phd Hybril Lip Oil.
Celebrity brand makeup lines are an ever-evolving category, but being a celebrity doesn’t automatically mean success, so it’s important to play your cards right. Beyoncé launched her hair care line “Secred” on February 20th, and Bella Hadid has recently teased a fragrance line since her breakup with Charlotte Tilbury, so it’s no exaggeration to say that it’s a niche part of the industry. .
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