Professional Beauty London on March 3-4 will bring together the beauty and spa industry for two days of making connections, meeting the best suppliers on the market, learning from amazing speakers and competing with top talent at awards and competitions. was praised.
20,116 visitors flocked to ExCeL, including international spa directors, salon owners, home-based beauty therapists, nail technicians, lash artists, MUAs and more.
More than 300 brands were on site to showcase their latest innovations, demonstrate treatments and meet experts face-to-face.
All areas of the market were represented, including spa, skin care, medical aesthetics, nails, eyelashes, eyebrows, makeup, software, and more.
Exhibitors were delighted to see the industry attending the show. Roy Cowley, managing director of 3D Aesthetics, said: “All the major players are here and not a single major exhibitor is missing. Everyone seems to be coming to this show and we It’s good for everyone.”
He added: “Professional Beauty London is the biggest show of the year so we come back every year. They always have a big audience so it’s a great place to show off something new. is.”
Debbie Marjan, chief executive of skincare brand Thalgo UK, described the show as “amazing”, saying: “The quality of customers coming in was absolutely amazing. This show gave us the opportunity to just meet them in the stands. It also gives us the opportunity to build relationships with our customers.”
First-time exhibitor Dee Sudra, owner and founder of Aesthetics Solutions, agreed that the show was a great place to make connections. “We met new startups and existing clinic customers who wanted to upgrade their devices. This show brought us a lot of leads,” she said. Ta.
“It’s always good to meet your customers face-to-face. This is the ideal way for them to see your brand, meet you in person, and touch your device. Receiving flyers by email is great But nothing beats an in-person event.”
Visitors agreed that the show was an ideal place to meet and make connections with suppliers and other salon owners. “You’ve got all the major beauty suppliers here, as well as all the smaller suppliers, so it’s a great way to get an idea of what’s going on in the beauty industry,” says the director of her Body Matters salon in Buckingham. Anita Stubbings commented:
“It’s also great for exchanging ideas. It’s a great place to connect with like-minded people, especially if you’re in the lounge and can chat to like-minded salon owners and their teams.”
The show also featured a wide range of conferences, including the International Manufacturers Forum and the World Spa & Wellness Convention.
Principal John Nielsen, General Manager of Hotel and Hospitality at Five Elements Retreat in Bali, said: People come to you for reliable advice and vice versa.
“I’ve met people I’ve never met before. So a lot of new people are coming in and aware of what’s going on in the wellness world.”
Visitors were also able to take part in a roundtable discussion session at Beauty Roundup, get advice at the new Careers Hub and hone their skills at a range of practical workshops.
There was also an extensive program of talks and demonstrations across three educational sessions across three free live stages: Business and Digital Skills, Skin and Advanced Therapies, and Trends and Techniques.
Speakers include skin influencers Alicia Lartey and Skin Priest, Pinterest’s Tom Spratt, multi-site salon owners Kelly-Ann Angus and Karen Thompson, and business coaches Lisa Gallagher and Joe Tompkins. Included.
The show also featured the PB Nail Contest, where nail technicians and students competed in partnership with the Nail Artists Federation, and the Makeup Contest, where MUA competed in partnership with Lan Nguyen Grealis and Emma Rutherford.
On Sunday night of the event, the winners of the Professional Beauty Award and the World Spa & Wellness Award were announced at a black tie event held at The Brewery in London.
Commenting on the success of this year’s show, Mark Moloney, Managing Director of Professional Beauty Group, said: Excel on the weekends.
He added: “It was great to see so many salon owners connecting with exhibitors and catching up with their professional friends. Importantly, from spas and skincare brands and aesthetic touches to waxing and “Every department at the show did well, right down to salon favorites like cliffs,” he added. It turned out that there was serious work going on in the stands. ”