Miami wellness brand continues to assemble all-star team as it looks to expand its franchise, and IFA Foundation Chairman Dan Monaghan joins
Infinity Beyond Fitness, a Miami-based wellness brand spanning training, nutrition and recovery, has added Dan Monaghan as an investor and advisor as it ramps up its franchise expansion efforts.
Accelerating Infinity’s next phase of growth, Mr. Monaghan joins the brand with a high level of franchising expertise, having previously served as Chairman of the International Franchise Association’s IFA Foundation and as a board member of IFA itself.
“I’m honored to join the Infiniti team at such a transformative time,” said Monaghan. “The wellness space is ripe for innovation, and Infinity’s holistic approach to health is exactly what the market needs. We want to bring this wellness model to communities across the country.”
Infinity CEO and co-founder Diego Guimaraes said hiring Monaghan is a landmark moment for the wellness brand.
“His track record in growing businesses and passion for making a positive impact align perfectly with our vision,” Guimarães said. “As we embark on our franchising journey, Dan’s strategic insights will be invaluable in bringing our holistic wellness philosophy to a broader audience and transforming lives one community at a time. It will be.”
Focused on the holistic health trend, Infinity goes beyond fitness with a comprehensive approach to wellness, with personalized plans that include variable intensity interval training (VIIT), nutritional coaching, recovery solutions, community support, and more. Offers.
The brand’s CocoWalk store in Miami offers an extensive group training schedule, and members have access to the training studio at any time, even when classes are not in session. There’s also a recovery zone with infrared cocoon pods, a hydromassage lounge, zero gravity massage, Hyperice Normatec compression therapy, and other of his Hyperice recovery products.
Infinity’s Miami flagship studio looks to attract franchisees as the health and wellness brand seeks to scale and support those seeking wellness while enjoying the revenue model and multiple revenue streams of a boutique studio So this is just the beginning. The initial franchise fee is $50,000 and the total initial investment ranges from $550,570 to $1,284,250.

