Dubai: UAE healthcare company Bourgère Holdings is indeed accelerating its expansion in Saudi Arabia, confirming the opening of eight more branded fitness centers in Riyadh and four other cities. These facilities are under the umbrella of PhysioTherabia and are in addition to his four facilities announced last year, all located in Riyadh.
Physio Seravia has also entered into a partnership with Tawniyah, a leading Saudi insurance company, which strengthens the company’s “ability to provide high-quality services” and expand its reach to a wider customer base. will be done. “This partnership is expected to accelerate revenue growth and solidify PhysioTherabia’s position as a leading player in this field,” the statement said.
Obtaining insurance status in Saudi Arabia will certainly help fitness centers reach a wider audience. This is part of a partnership Burjeel has had since last year with Saudi company Leejam’s Fitness Time, which aims to “meet diverse health needs”.
“This furthers our goal of integrating preventative rehabilitation and fitness through a unique gym-based model,” Burjeel’s statement said.
60 facilities planned
John Sunil, CEO of Burjeel Holdings, said: “We reiterate our goal to establish 60 such centers in and around Leejam Sports gyms across the Kingdom by the end of 2025.
“We are pleased to expand our Physiotherapy Center to more regions in Saudi Arabia, marking an important milestone in our efforts to provide advanced physiotherapy services in the Kingdom. “It underscores our dedication to supporting individuals on their path to optimal health and wellness while strengthening our presence in key regions.”
The total investment in these fitness centers will be R140 million.
Recently, the company also made its own investments to expand its presence in Saudi Arabia with healthcare centers.