Luxury fitness brand and popular comedian take on gym threats in ‘WFT is OTF’ comedy show
Orangetheory Fitness and Hannah Berner have teamed up to use comedy to make the fitness community more welcoming.
The upcoming “WTF is OTF?!” comedy show is an experiential marketing event designed to build community by critiquing various aspects of today’s fitness culture. “Roast” represents a major departure from traditional fitness he marketing and community building by critiquing aspects of today’s fitness culture.
‘What the heck is this TF OTF?!’ It’s going to be a great comedy event,” said Varner, a popular comedian and entertainer with 2.8 million followers on TikTok. “Expect laughter, excitement, and maybe a little sweat. I know firsthand what it’s like to be stuck in a fitness limbo, and all the fads swirling around at the beginning of the year don’t help. Thanks to Orangetheory, we’ve learned that breaking a sweat doesn’t have to be so serious, and this partnership proves that while meeting all of our biggest fitness challenges.”
One of the biggest barriers to joining a gym is the intimidation and misconceptions surrounding fitness culture. Orangetheory hopes to break down such barriers by partnering with Berner, a comedian known for his candid and relatable humor. What OTF is OTF?! This event aims to troll the clichés and fads of the fitness industry and poke fun at the field’s unrealistic standards and bizarre trends.
“Nearly half of Americans are trying to improve their fitness this year. But we also know that an estimated 80% of people give up on their resolutions after mid-February,” says Orangetheory founder and co-founder. says founder Ellen Latham. “At a time when many are feeling defeated, I hope a little lighthearted fun can remind people that we’re all in this together. And after all, fleeting fads and In a sea of realistic expectations, the most important thing is to proceed in a way that feels healthy and right for each person.”
What OTF is OTF?It will be held at Orange Theory’s Manhattan East 39th Wednesday, February 28th Street Studioth, doors open at 6 p.m. After the event, attendees can join Burner for her 1-hour Orange Theory workout.
The event will also be livestreamed on Berner’s TikTok (@hannahberner) to encourage real-time participation and allow a broader audience to join the conversation.