Ouai partners with fitness brand Barry’s

Hair care brand Ouai on Thursday announced the launch of an exclusive amenity partnership with global fitness brand Barry’s.

The two-year partnership will bring Ouai’s collection of products to Bally’s studios across the U.S. and marks Ouai’s first foray into the fitness space.

Starting February 22, Bally’s members nationwide will be able to enjoy Ouai’s best-selling products, including detox shampoo, body cleanser, and medium conditioner in new 32 fl oz sizes, alongside the brand’s hand wash and hand lotion at every wash station. will be able to access. Additionally, clients will experience his Ouai’s first detox face cleanser (exclusive to Bally’s), made with glycolic acid to gently cleanse and exfoliate.

“We love finding new Ouais to give people a brand experience. It’s a time of year when people really feel luxurious about feeling clean, so we felt it was perfect to go into the locker room. ” he said. Hannah Bealschief braand officers In Oai.

“Bally’s is the ultimate fitness destination, and with its similarly engaged community and premium brand experience, it’s the perfect partner for us.”

Ouai products are located in Scottsdale, santa monica, studio city, newport beachand a brand new flagship studio in LA West Hollywood.

“Given our commitment to sustainability and our desire to provide our customers with the cleanest, finest products, we are confident that this partnership with Ouai will deliver on these brand promises. ” he said. Joey GonzalezGlobal CEO of Bally’s.

“In fact, I myself have been using Ouai products for over a year. Jen Atkin, he introduced me. We can’t wait for Bally’s clients to experience these quality products and enjoy the best showers right after the best workouts in the world. ”

Ouai was founded in 2016 by hairdresser Jen Atkins. A minimalist hair care brand with a sophisticated scent. Since its inception, the brand has expanded to include body products, fragrances, candles, lifestyle products, and merchandise.

In 2021, U.S. consumer goods giant Procter & Gamble acquired Ouai for an undisclosed amount.