Paris – Planity, France’s leading beauty booking company, has raised €45 million in Series C funding.
The funding round was led by French fund InfraVia Capital Partners and led by long-time Planity shareholders Crédit Mutuel Innovation, Revaia and Bpifrance Digital Ventures.
This financial support aims to develop Planity into a European leader in its field during this year. The company has hired 300 new employees and integrated conversational artificial intelligence to manage calls, make reservations over the phone, and help customers collect bank card payments using their mobile phones. We plan to make it possible.
Planity may also make acquisitions and investments in new areas, including the wellbeing and fitness categories by offering the possibility of group class bookings.
Remote beauty and derm booking services have become popular and attractive to investors, especially since the pandemic. For example, Beiersdorf AG announced in 2022 that it will invest in digital dermatology booking startup Dermanostiq.
Founded in 2017 by Antoine Puimilla and his partners Jeremy Querrey and Paul Fonderscher, Planiti quickly became a leader in France and now serves 35 percent of beauty facilities in the country. are doing. Currently, it has been a year and a half since its launch in Germany and Belgium, where it ranks second.
Puimilat said in a statement that the new funding is “a pivotal step in our history.” Having secured a leading position in France and quickly established a significant presence in the German and Belgian markets, we will now focus on replicating our domestic success there. ”
Guillaume Santamaria, Partner at Infravia Capital Partners, said: “The model developed by Planiti and successfully implemented in three countries responds to strong trends in the sector on a global scale.” . “Company managers and their teams can therefore legitimately have big ambitions.”
Every month, more than 10 million appointments are made at hair salons and salons through Planity. According to the company, after one year of using the service, his salon’s sales increased by 16% due to new customer sign-ons and fewer missed appointments.
Planity raised €30 million in 2021, which enabled it to hire hundreds of new employees. More than 40,000 of his properties are currently using the platform, including 2,000 of his properties in Germany and 1,000 of his properties in Belgium. In total, he has raised €95 million in funding since the start of his business.
In 2023, Planiti generated sales of 40 million euros, an increase of 60% compared to 2022.
The group plans to invest in southern Europe from 2025.