The Arkansas-based brand says its partnership with iProv marks a new approach to marketing for gym franchises.
10 Fitness, a growing gym franchise, announced a franchisee-focused partnership with iProv, a full-service marketing vendor specializing in results-driven marketing strategies.
The Arkansas-based brand says the move to support its franchisees will set 10 Fitness apart from other fitness franchises. According to 10 Fitness, the partnership “marks the first time a gym franchise has taken a proactive stance against unnecessary expense and loss of time when finding a marketing partner.” “
10 Fitness says iProv is delivering effective results, as evidenced by consistently lower cost per acquisition and more than half of 10 Fitness members participating online.
“Our partnership with iProv is a testament to our commitment to the success of our franchisees,” said Eric Buckner, Founder and CEO of 10 Fitness. “By providing professional marketing services that truly understand and reflect our brand, we enable our franchisees to not only survive, but thrive in today’s competitive environment.”
10 Fitness, which plans to expand beyond its 13 clubs across the U.S., hopes to appeal to its low royalty fees, no-rebate policy and low-labor model that allows clubs to work unattended. We are looking for a fitness franchise partner. business hours.
HVLP gyms compete for Gen Z
While traffic to major fitness operators may have flattened in January, high-value, low-price (HVLP) models such as 10 Fitness are attracting Gen Z and more customers seeking cost-conscious facilities with flexible hours. It resonates with millennials.
Our 10 fitness members have access to TrueCoach, InBody body mass scans and Myzone heart rate monitors, as well as a premium weight room for strength training with power racks and free weights. The club also offers Cardio Cinema and popular in-person group fitness classes such as Zumba, Boot Camp, Yoga, and “Insanity.” On-demand classes and “Level 10” team training memberships are also available for additional responsibilities and support.
The 10 fitness franchisees are expected to have combined net assets of $2 million and liquid capital of $500,000.
