London — Victoria Beckham is expanding her beauty business by introducing a new category: cleansing, with the help of celebrity facialist and esthetician Melanie Grant.
However, fashion designers don’t just launch one product, they launch two products.
One is a gel cleanser and the other is an oil-based cleanser.
“It might not have been a natural next step if I followed the rulebook, but I’m not one to follow. I make sure my serums and moisturizers match my standards and are different from commercially available ones. “I was craving a tactile cleanser, mainly that it felt on par with the rest of my skin care routine and wasn’t an afterthought part of my routine,” Beckham said. interview.
This cleanser was developed over two years using ingredients such as olive fruit oil. Rice bran oil. Avocado oil; fermented green tea seeds. Lactic acid; Damask rose flower water, high fructose sugar.
“To be honest, there was a lot of repetition.” [of the cleansers] At one point, we thought the manufacturer wouldn’t work with us because there was too much back and forth. Although it was difficult, it was also a learning experience for me to see how much work it takes to create a great product,” Grant said.
The Australian esthetician has built a successful business in the beauty industry for 25 years with studios in Los Angeles and Sydney.
“Melanie is my go-to person for not only facials but also skincare advice. The idea of collaborating came up very naturally. We both kept talking about not finding the perfect cleanser,” she says. But it was as simple as me saying, “Would you like to make a cleanser with me?” I know what I know, but I’m very aware of what I don’t know, and when I do, I want to collaborate with the best people and create,” Beckham said. He explained why he chose to collaborate with Grant.
“After our first meeting, she stayed for an hour and a half for skin care. A lot of people don’t know the difference between lasers and radiofrequency, but Victoria loves the treatments, the equipment, and the materials,” Grant said. added.
The bottle is a calm forest green and dark brown like a resin table.
“I’m really detail-oriented. Even with cleansers, I put as much attention to detail as I do with my makeup products,” Beckham explained of how she designed the cleanser’s look.
Victoria Beckham Beauty’s Portofino ’97 is part of a trio of new fragrances.
Victoria Beckham Beauty gains momentum in all markets due to growing demand from the US
Last September, the brand launched a fragrance with three unisex scents inspired by personal moments from the designer’s past, particularly moments alone with husband David Beckham.
Beckham developed the Portofino ’97, Sweet 302, and San Ysidro Drive fragrances with perfumer Jérôme Epinette and produced them in-house without a licensee.
“Fragrances were very well received in the fourth quarter of 2023 and continued to perform well in the first quarter of 2024.” [so far]. Katia Beecham, CEO of Victoria Beckham, said: Beauty added that the brand is gaining traction through its direct-to-consumer website.
Beckham has revealed that he has been decluttering his skincare routine over the years.
“Over the years, it’s gotten simpler, more editorial, and it’s not about 20 different products, simplicity, and individual products that are very effective. Cleansers, serums, moisturizers. . It’s very simple. And I try to wear a mask most nights,” she said.
The designer teased that a project with Augustine Bader is in the works and will be released later this year.
She has been working with Bader for four years to develop the skin care arm of the beauty business.